M&A Deal Summary

Integrity Marketing Group Acquires Great American Legacy

On October 30, 2019, Integrity Marketing Group acquired insurance company Great American Legacy

Acquisition Highlights
  • This is Integrity Marketing Group’s 12th transaction in the Insurance sector.
  • This is Integrity Marketing Group’s 15th transaction in the United States.
  • This is Integrity Marketing Group’s 1st transaction in Iowa.

M&A Deal Summary
Date 2019-10-30
Target Great American Legacy
Sector Insurance
Buyer(s) Integrity Marketing Group
Deal Type Add-on Acquisition

Target

Great American Legacy

Cedar Rapids, Iowa, United States
Great American Legacy, Inc. is an insurance marketing organization based in Cedar Rapids, Iowa.

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Buyer(S) 1

Buyer

Integrity Marketing Group

Dallas, Texas, United States
Category Company
Founded 2006
Sector Insurance
Employees5,500
DESCRIPTION

Integrity Marketing Group is a distributor of life and health insurance products focused on serving the senior market. Integrity Marketing Group was founded in 2006 and headquartered in Dallas, Texas.

DEAL STATS #
Overall 15 of 58
Sector (Insurance) 12 of 46
Type (Add-on Acquisition) 15 of 57
State (Iowa) 1 of 3
Country (United States) 15 of 58
Year (2019) 10 of 12
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-22 Your Insurance Group

Melbourne, Florida, United States

Your Insurance Group LLC is a financial services marketing company that provides secure, reliable insurance coverage from Final Expense and Term Life to Mortgage Protection and Tax-Free Retirement. Your Insurance Group LLC was founded in 2013 and is based in Melbourne, Florida.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-07 North American Senior Benefits

Lawrenceville, Georgia, United States

North American Senior Benefits is an insurance marketing agency. NASB offers a wide range of products and services in the financial market. North American Senior Benefits was founded in 2012 and is based in Lawrenceville, Georgia.

Buy -
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