M&A Deal Summary

Integrity Marketing Group Acquires Family First Life

On March 19, 2020, Integrity Marketing Group acquired insurance company Family First Life

Acquisition Highlights
  • This is Integrity Marketing Group’s 16th transaction in the Insurance sector.
  • This is Integrity Marketing Group’s 20th transaction in the United States.
  • This is Integrity Marketing Group’s 3rd transaction in Georgia.

M&A Deal Summary
Date 2020-03-19
Target Family First Life
Sector Insurance
Buyer(s) Integrity Marketing Group
Deal Type Add-on Acquisition

Target

Family First Life

Marietta, Georgia, United States
Family First Life is an insurance marketing organization helping Americans protect their families through insurance products and annuities for more than 10 years.

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Buyer(S) 1

Buyer

Integrity Marketing Group

Dallas, Texas, United States
Category Company
Founded 2006
Sector Insurance
Employees5,500
DESCRIPTION

Integrity Marketing Group is a distributor of life and health insurance products focused on serving the senior market. Integrity Marketing Group was founded in 2006 and headquartered in Dallas, Texas.

DEAL STATS #
Overall 20 of 58
Sector (Insurance) 16 of 46
Type (Add-on Acquisition) 20 of 57
State (Georgia) 3 of 3
Country (United States) 20 of 58
Year (2020) 3 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-03-03 Taylor Financial and Insurance Services

Pasadena, California, United States

Taylor Financial and Insurance Services, Inc. provides a full spectrum of insurance products to clients nationwide. In 2020, FFL USA expects to produce more than $50 million of annualized paid premium in the final expense, mortgage protection, and annuity markets, while helping more than 25,000 Americans with their life insurance and annuities needs.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-04-14 The Brokerage Resource

Apex, North Carolina, United States

The Brokerage Resource is an insurance marketing organization recognized for their knowledge and experience in the life and health insurance space. They are experts in the ever-changing senior healthcare marketplace and are a national leader in Medicare Supplement insurance. It retains focus on strengthening its agent network spanning 50 states, all while building carrier relationships that take advantage of Integrity’s best-in-class capabilities. This includes support in compliance, human resources, IT, marketing strategy, social media, operations, and access to exclusive products, including compliant electronic enrollment technology for Agents to use.

Buy -
Mergr

Product

Company

Legal