M&A Deal Summary

Integrity Marketing Group Acquires Connexion Point

On January 12, 2021, Integrity Marketing Group acquired information technology company Connexion Point from VSS Capital Partners

Acquisition Highlights
  • This is Integrity Marketing Group’s 1st transaction in the Information Technology sector.
  • This is Integrity Marketing Group’s 23rd transaction in the United States.
  • This is Integrity Marketing Group’s 2nd transaction in Utah.

M&A Deal Summary
Date 2021-01-12
Target Connexion Point
Sector Information Technology
Buyer(s) Integrity Marketing Group
Sellers(s) VSS Capital Partners
Deal Type Add-on Acquisition

Target

Connexion Point

Sandy, Utah, United States
Connexion Point is a provider of technology-enabled healthcare services, specializing in communication lifecycle services for the healthcare industry. Connexion Point is at the forefront of the evolving healthcare landscape and delivers highly-effective consumer acquisition services, ongoing member retention services, broker support, and general population health management for Medicare Advantage, Medicare Supplement, Medicaid, under 65, and Prescription Drug plans for payers, PBMs and providers. Connexion Point was formed in 2010 and is based in Sandy, Utah.

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Buyer(S) 1

Buyer

Integrity Marketing Group

Dallas, Texas, United States
Category Company
Founded 2006
Sector Insurance
Employees5,500
DESCRIPTION

Integrity Marketing Group is a distributor of life and health insurance products focused on serving the senior market. Integrity Marketing Group was founded in 2006 and headquartered in Dallas, Texas.

DEAL STATS #
Overall 23 of 58
Sector (Information Technology) 1 of 1
Type (Add-on Acquisition) 23 of 57
State (Utah) 2 of 2
Country (United States) 23 of 58
Year (2021) 1 of 14
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-05 Smith Agency

Gales Ferry, Connecticut, United States

Smith Agency is an insurance agency provides hands-on agent training and insurance licensing scholarships to more than 2,500 agents nationwide. They train agents on insurance sales techniques for Mortgage Protection, Final Expense, Annuity, IUL and Medicare insurance. Smith Agency is based in Gales Ferry, Connecticut.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-09 Advisors Insurance Brokers

Clifton Park, New York, United States

Advisors Insurance Brokers is an independent and nationally recognized Brokerage General Agency (BGA) that specializes in life insurance, long-term care insurance, disability income insurance and fixed and indexed annuity consulting and sales. Advisors Insurance Brokers was founded in 1992 and is based in Clifton Park, New York.

Buy -

Seller(S) 1

SELLER

VSS Capital Partners

New York, New York, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1981
PE ASSETS 4.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

VSS Capital Partners is a private equity firm that targets investments in the media, communications, education, and information services sectors. VSS looks for opportunities with valuable brand franchises, stable cash flows, and infrastructure to support add-ons. The Firm will consider businesses throughout North America and Europe valued between $50 and $750 million. Prospective investment situations include management buyouts/buy-ins, expansion or acquisition financings, recapitalizations, build-ups, going private transactions, and partnerships. VSS was formed in 1981 and is based in New York City.

DEAL STATS #
Overall 52 of 56
Sector (Information Technology) 3 of 4
Type (Add-on Acquisition) 20 of 22
State (Utah) 2 of 2
Country (United States) 39 of 43
Year (2021) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-07-10 Really Great Reading

Cabin John, Maryland, United States

Really Great Reading is a provider of high-quality, foundational literacy curriculum for students in primary grades. Really Great Reading was founded in 2005 and is based in Cabin John, Maryland.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-26 Ambulatory Management Solutions

Chicago, Illinois, United States

Ambulatory Management Solutions provides turnkey anesthesia and administrative support services for in-office and ambulatory-based surgical procedures to physician practices across various specialties that are completing surgical procedures for lower-risk patients in an office setting. The Company’s comprehensive office-based surgical solution has helped to drive significant growth of outpatient surgery and ease the burden associated with outpatient surgery on independent physicians. AMS helped to create a safe, effective, and financially viable office-based anesthesia model that has been replicated throughout the country. It has been focused on value-based healthcare since started and continues to evolve the outpatient anesthesia model and services provided to meet the needs of this unique and ever-changing environment. Ambulatory Management Solutions was formed in 2011 and is bsaed in Chicago, Illinois.

Buy -
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