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M&A Deal Summary

InsWeb Acquires Potrero Media

On October 4, 2010, InsWeb acquired marketing company Potrero Media

Acquisition Highlights
  • This is InsWeb’s 1st transaction in the Marketing sector.
  • This is InsWeb’s 1st transaction in the United States.
  • This is InsWeb’s 1st transaction in California.

M&A Deal Summary
Date 2010-10-04
Target Potrero Media
Sector Marketing
Buyer(s) InsWeb
Deal Type Add-on Acquisition
Advisor(s) Pagemill Partners (Financial)

Target

Potrero Media

San Francisco, California, United States
Potrero Media Corporation, a performance-based marketing agency specializing in search marketing and lead generation, primarily in the health insurance industry.

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Buyer(S) 1

Buyer

InsWeb

Sacramento, California, United States
Category Company
Founded 1995
Sector Internet Software and Services
DESCRIPTION

InsWeb Corporation owns and operates a network of insurance marketplace and education websites. Founded in 1995 and headquartered in Sacramento, California, InsWeb's primary properties include InsWeb.com, InsuranceRates.com, LocalInsuranceAgents.com, MedHealthInsurance.com and AgentInsider.com.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2010 M&A 1 of 1
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