Add-on Acquisition • Consumer Products

Instinct Science Acquires VetMedux

On January 29, 2024, Instinct Science acquired consumer products company VetMedux

Acquisition Context

This is Instinct Science’s 1st transaction in the Consumer Products sector.
This is Instinct Science’s 1st transaction in the United States.
This is Instinct Science’s 1st transaction in Oklahoma.

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M&A Deal Summary
Date	January 29, 2024
Target	VetMedux
Sector	Consumer Products
Buyer(s)	Instinct Science
Deal Type	Add-on Acquisition

Target Company

VetMedux

Tulsa, Oklahoma, United States

VetMedux develops practical, peer-reviewed educational content and point-of-care tools for more than 260,000 veterinarians worldwide. The company’s two brands, Clinician’s Brief and Plumb’s, help guide the most critical decisions in small animal medicine while easing the stress of veterinary professionals as they care for pets and educate pet owners. It provides veterinarians with essential resources and practical tools designed to support them as they navigate the changing dynamics of clinical and professional life, in the practice and beyond. VetMedux was formed in 2002 and is based in Tulsa, Oklahoma.

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