M&A Deal Summary

Insticator Acquires Balihoo

On July 12, 2023, Insticator acquired marketing company Balihoo

Acquisition Highlights
  • This is Insticator’s 2nd transaction in the Marketing sector.
  • This is Insticator’s 2nd transaction in the United States.
  • This is Insticator’s 1st transaction in Florida.

M&A Deal Summary
Date 2023-07-12
Target Balihoo
Sector Marketing
Buyer(s) Insticator
Deal Type Add-on Acquisition

Target

Balihoo

Miami, Florida, United States
Balihoo provides multi-location marketing, providing cutting-edge digital solutions to franchise and multi-brand clients. With the company's technology, brand messages can be transformed into hundreds or even thousands of high-performing, locally tailored digital ads at the push of a button. Balihoo is based in Miami, Florida.

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Buyer(S) 1

Buyer

Insticator

New York, New York, United States
Category Company
Founded 2012
Sector Internet Software and Services
DESCRIPTION

Insticator increases engagement and ad revenue for publishers with interactive content, while enhancing brands' product intent. Insticator’s compelling monetization platform reaches over 350,000,000 web visitors monthly across its vast network of partners including Ancestry, Disqus, Evolve Media, All K Pop and Shmoop.

DEAL STATS #
Overall 3 of 3
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 3 of 3
State (Florida) 1 of 1
Country (United States) 2 of 2
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-29 OKO Digital

Hampshire, United Kingdom

OKO Digital is a provider of publisher revenue management and optimization. OKO Digital specialized in close partnership with publishers around the globe to grow and sustain their advertising revenues through a blend of technology, access to high-performing products, and expert coaching. OKO Digital is based in Hampshire, United Kingdom.

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