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Add-on Acquisition • Software

Instacart Acquires Wynshop

On May 1, 2025, Instacart acquired software company Wynshop

Acquisition Context
  • This is Instacart’s 3rd transaction in the Software sector.
  • This is Instacart’s 6th transaction in the United States.
  • This is Instacart’s 1st transaction in Florida.

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M&A Deal Summary
Date May 1, 2025
Target Wynshop
Sector Software
Buyer(s) Instacart
Deal Type Add-on Acquisition

Target Company

Wynshop

Fort Lauderdale, Florida, United States
Wynshop is a provider of e-commerce solutions for leading grocers and retailers, including Wakefern, Pattison, and more than a dozen more across North America and abroad. Wynshop was formed in 2020 and is headquartered in Fort Lauderdale, Florida.
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Buyer Overview 1

Buyer

Instacart

San Francisco, California, United States
Category Company
Founded 2012
Sector Internet Software and Services
Employees3,265
Revenue 3.4B USD (2024)
DESCRIPTION

Instacart is a consumer-focused delivery company that looks to match retailers with residential customers. Instacart provides software to help users fill their virtual shopping cart with items from their favorite, local stores and Instacart connects them with shoppers who hand pick the items and deliver them straight to their door. Instacart was formed in 2012 and is based in San Francisco, California.

Deal Context for Buyer #
Overall 7 of 7
Sector: Software 3 of 3
Type: Add-on Acquisition 7 of 7
State: Florida 1 of 1
Country: United States 6 of 6
Year: 2025 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-07 Rosie

Ithaca, New York, United States

Rosie is a premier e-commerce platform for local and independent retailers and wholesalers. Rosie was founded in 2013 and is based in Ithaca, New York.

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