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M&A Deal Summary

Insignia Capital Group Acquires V One

On October 22, 2024, private equity firm Insignia Capital Group acquired marketing company V One from Veritone for 104M USD

Acquisition Highlights
  • This is Insignia Capital Group’s 2nd transaction in the Marketing sector.
  • This is Insignia Capital Group’s largest (disclosed) transaction.
  • This is Insignia Capital Group’s 13th transaction in the United States.
  • This is Insignia Capital Group’s 3rd transaction in California.

M&A Deal Summary
Date 2024-10-22
Target V One
Sector Marketing
Buyer(s) Insignia Capital Group
Sellers(s) Veritone
Deal Type Divestiture
Deal Value 104M USD

Target

V One

Irvine, California, United States
V One is a full-service agency creating native and traditional advertising for most recognizable brands. V One is based in Costa Mesa, California.

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Buyer(S) 1

Buyer

Insignia Capital Group

Investor Investor Investor Investor

Category Private Equity Firm
Founded 2011
PE ASSETS 1.3B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Insignia Capital Group is a private equity firm focused on growth-oriented, lower middle-market companies throughout North America. The Firm targets profitable businesses with $5 to $30 million of EBITDA. Prospective transaction situations include management buyouts, corporate carve-outs, public-to-private transactions, build-ups, recapitalizations, growth equity investment,s and strategic minority investments. Insignia Capital was Insignia Capital Group was established in 2011 and is headquartered in Walnut Creek, California.

DEAL STATS #
Overall 13 of 13
Sector: Marketing M&A 2 of 2
Type: Divestiture M&A Deals 1 of 1
State: California M&A 3 of 3
Country: United States M&A 13 of 13
Year: 2024 M&A 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-17 Market Performance Group

Princeton Junction, New Jersey, United States

Market Performance Group is an omnichannel commerce agency providing strategy and consulting services. MPG offers end-to-end omnichannel capabilities and integrated solutions for a wide range of strategy and commercialization needs, including strategy & business consulting, omnichannel strategy & services, business analytics & insights, consumer marketing & retail activation, order to cash/3 PL, and FleXforce. Market Performance Group was formed in 2002 and is headquartered in Princeton Junction, New Jersey.

Sell -

Seller(S) 1

SELLER

Veritone

Irvine, California, United States
Category Company
Founded 2014
Sector Information Technology
Employees664
Revenue 128M USD (2023)
DESCRIPTION

Veritone is an artificial intelligence company that develops a unique platform, aiWARE, which unlocks the power of AI-based cognitive computing to transform and analyze unstructured public and private audio and video data for clients in a variety of markets, including media, politics, legal and government. Veritone was founded in 2014 and is headquartered in Irvine, California.

DEAL STATS #
Overall 2 of 2
Sector: Marketing M&A 1 of 1
Type: Divestiture M&A Deals 2 of 2
State: California M&A 2 of 2
Country: United States M&A 2 of 2
Year: 2024 M&A 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-07-10 Veritone - Energy Business

Costa Mesa, California, United States

Veritone’s Energy Business is a provider of AI software and services in North America.

Sell -
Mergr

Product

Company

Legal