M&A Deal Summary

Insignia Capital Group Acquires V One

On October 22, 2024, private equity firm Insignia Capital Group acquired marketing company V One from Veritone for 104M USD

Acquisition Highlights
  • This is Insignia Capital Group’s 2nd transaction in the Marketing sector.
  • This is Insignia Capital Group’s largest (disclosed) transaction.
  • This is Insignia Capital Group’s 12th transaction in the United States.
  • This is Insignia Capital Group’s 3rd transaction in California.

M&A Deal Summary
Date 2024-10-22
Target V One
Sector Marketing
Buyer(s) Insignia Capital Group
Sellers(s) Veritone
Deal Type Divestiture
Deal Value 104M USD

Target

V One

Irvine, California, United States
V One is a full-service agency creating native and traditional advertising for most recognizable brands. V One is based in Costa Mesa, California.

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Buyer(S) 1

Buyer

Insignia Capital Group

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2011
PE ASSETS 1.3B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Insignia Capital Group is a private equity firm focused on growth-oriented, lower middle-market companies throughout North America. The Firm targets profitable businesses with $5 to $30 million of EBITDA. Prospective transaction situations include management buyouts, corporate carve-outs, public-to-private transactions, build-ups, recapitalizations, growth equity investment,s and strategic minority investments. Insignia Capital was Insignia Capital Group was established in 2011 and is headquartered in Walnut Creek, California.

DEAL STATS #
Overall 12 of 12
Sector (Marketing) 2 of 2
Type (Divestiture) 1 of 1
State (California) 3 of 3
Country (United States) 12 of 12
Year (2024) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-01 Chocolate Works

Freeport, New York, United States

Chocolate Works is a manufacturer and purveyor of niche fine/artisan chocolates for personal and corporate gifts. Chocolate Works offerings include truffles, chocolate dipped or covered strawberries, pretzels, nuts, Oreos/cookies and specialty chocolate molded products. Chocolate Works was founded in 1973 and is based in Freeport, New York.

Buy -

Seller(S) 1

SELLER

Veritone

Irvine, California, United States
Category Company
Founded 2014
Sector Information Technology
Employees664
Revenue 128M USD (2023)
DESCRIPTION

Veritone is an artificial intelligence company that develops a unique platform, aiWARE, which unlocks the power of AI-based cognitive computing to transform and analyze unstructured public and private audio and video data for clients in a variety of markets, including media, politics, legal and government. Veritone was founded in 2014 and is headquartered in Irvine, California.

DEAL STATS #
Overall 2 of 2
Sector (Marketing) 1 of 1
Type (Divestiture) 2 of 2
State (California) 2 of 2
Country (United States) 2 of 2
Year (2024) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-07-10 Veritone - Energy Business

Costa Mesa, California, United States

Veritone’s Energy Business is a provider of AI software and services in North America.

Sell -
Mergr

Product

Company

Legal