M&A Deal Summary

Insight Partners Acquires Optimizely

On September 6, 2018, venture capital firm Insight Partners acquired internet software and services company Optimizely from Accel-KKR for 1.2B USD

Acquisition Highlights
  • This is Insight Partners’ 22nd transaction in the Internet Software and Services sector.
  • This is Insight Partners’ 5th largest (disclosed) transaction.
  • This is Insight Partners’ 54th transaction in the United States.
  • This is Insight Partners’ 4th transaction in New York.

M&A Deal Summary

Date 2018-09-06
Target Optimizely
Sector Internet Software and Services
Buyer(s) Insight Partners
Sellers(s) Accel-KKR
Deal Type Secondary Buyout
Deal Value 1.2B USD
Advisor(s) Goldman Sachs
Lazard (Financial)

Target

Optimizely

New York City, New York, United States
Optimizely provides an integrated digital experience platform (DXP) with tools for website optimization, content management, e-commerce, A/B testing, and personalization. Optimizely was founded in 1994 and is based in New York City, New York.

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Buyer(S) 1

Buyer

Insight Partners

Investor Investor Investor Investor Investor


Category Venture Capital Firm
Founded 1995
PE ASSETS 90.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Insight Partners is a growth capital investment firm focused on early to later stage investments principally in the software sector. Insight Partners was formed in 1995 and is based in New York, New York.


DEAL STATS #
Overall 66 of 99
Sector: Internet Software and Services M&A 22 of 26
Type: Secondary Buyout M&A Deals 16 of 25
State: New York M&A 4 of 7
Country: United States M&A 54 of 79
Year: 2018 M&A 13 of 15
Size (of disclosed) 5 of 14
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-08-21 EveryAction

Washington, District of Columbia, United States

EveryAction is a provider of Digital, Fundraising, and Organizing SaaS tools to nonprofits and progressive campaigns. EveryAction clients raise billions of dollars, send billions of emails, and recruit millions of supporters. Built and supported by nonprofit experts, EveryAction's tools allow nonprofits of all sizes to optimize interactions with supporters and prospects, leading to the best outcomes. EveryAction is based in Washington, District of Columbia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-09-19 HawkEye 360

Herndon, Virginia, United States

HawkEye 360 is a provider of geospatial information solutions that will use radio frequency (RF) technology to help monitor global activity across air, land, and sea and assist with emergencies. HawkEye 360 was founded in 2015 and is based in Herndon, Virginia.

Buy -

Seller(S) 1

SELLER

Accel-KKR

Menlo Park, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2000
PE ASSETS 19.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

Accel-KKR is a private equity firm that seeks control and growth-oriented investments in middle-market technology companies. The Firm targets investments in public and private companies with revenues ranging from $15 to $150 million. Accel-KKR pursues transactions across multiple segments of the technology industry, including software, hardware and internet technologies, and IT enabled services. Accel-KKR's first fund was created in 2000 by Accel Partners and Kohlberg Kravis Roberts & Co. to invest in technology assets and businesses that were outside of each firm's core focus. Accel-KKR is based in Menlo Park, California.


DEAL STATS #
Overall 21 of 56
Sector: Internet Software and Services M&A 5 of 15
Type: Secondary Buyout M&A Deals 5 of 17
State: New York M&A 2 of 3
Country: United States M&A 18 of 46
Year: 2018 M&A 3 of 7
Size (of disclosed) 2 of 17
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-08-15 SugarCRM

Cupertino, California, United States

SugarCRM is a CX (customer experience) platform, enabling businesses to create profitable customer relationships by delivering highly relevant, personalized experiences throughout the customer journey. The easy-to-use, intuitive platform makes CX easy and accessible for everyone, allowing marketing, sales and services professionals to focus on high-impact, value-adding activities that create customers for life. SugarCRM was founded in 2004 and is based in Cupertino, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-09-18 Oildex

Denver, Colorado, United States

Oildex offers premier cloud-based oil and gas accounting software with workflow automation and electronic document exchange designed specifically for the oil and gas industry. More than 1,100 operators, 74,000 registered service providers, dozens of financial institutions and millions of mineral rights owners use the Oildex Network to seamlessly and securely collaborate with their business partners, automate critical business processes, eliminate the high cost and errors associated with the handling of paper, and obtain access to key data to make more informed business decisions. Oildex is headquartered in Denver and has offices in Calgary; Houston; Austin; Fayetteville, Arkansas, and Tennessee.

Sell -