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M&A Deal Summary

Insight Partners Acquires commercetools

On October 21, 2019, venture capital firm Insight Partners acquired software company commercetools from REWE Digital

Acquisition Highlights
  • This is Insight Partners’ 31st transaction in the Software sector.
  • This is Insight Partners’ 1st transaction in Germany.

M&A Deal Summary
Date 2019-10-21
Target commercetools
Sector Software
Buyer(s) Insight Partners
Sellers(s) REWE Digital
Deal Type Divestiture

Target

commercetools

Munich, Germany
commercetools is a software technology company that offers a true cloud commerce platform, providing building blocks for the new digital commerce age. commercetools API approach helps retailers create brand value by empowering commerce teams to design unique and engaging digital commerce experiences everywhere – today and in the future. commercetools was founded in 2006 and is based in Munich, Germany.

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Buyer(S) 1

Buyer

Insight Partners

Investor Investor Investor Investor Investor

Category Venture Capital Firm
Founded 1995
PE ASSETS 90.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Insight Partners is a growth capital investment firm focused on early to later stage investments principally in the software sector. Insight Partners was formed in 1995 and is based in New York, New York.

DEAL STATS #
Overall 73 of 99
Sector: Software M&A 31 of 42
Type: Divestiture M&A Deals 3 of 3
Country: Germany M&A 1 of 1
Year: 2019 M&A 5 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-10 Fourth

Austin, Texas, United States

Fourth is a cloud-based (SaaS) provider of hospitaliy management systems. Fourth was founded in 1999 and is based in Austin, Texas.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-07 hundred

Orange, New Jersey, United States

hundred designs its vitamins for increased efficacy through expertly-developed capsule technology, and subscribers create their custom mix by completing a five-minute holistic consultation that is based on the four critical pillars of wellness (nutrition, movement, sleep, and stress balance). hundred is based in Orange, New Jersey.

Buy -

Seller(S) 1

SELLER

REWE Digital

Cologne,
Category Company
Founded 2013
Sector Information Technology
DESCRIPTION

REWE Digital GmbH is a technology provider of eCommerce solutions.

DEAL STATS #
Overall 1 of 1
Sector: Software M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: Germany M&A 1 of 1
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-19 commercetools

Munich, Germany

commercetools is a software technology company that offers a true cloud commerce platform, providing building blocks for the new digital commerce age. commercetools API approach helps retailers create brand value by empowering commerce teams to design unique and engaging digital commerce experiences everywhere – today and in the future. commercetools was founded in 2006 and is based in Munich, Germany.

Buy -
Mergr

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