M&A Deal Summary

Innovatus Capital Partners Acquires Public Label

On March 17, 2021, private equity firm Innovatus Capital Partners acquired marketing company Public Label from Match Marketing Group

Acquisition Highlights
  • This is Innovatus Capital Partners’ 3rd transaction in the Marketing sector.
  • This is Innovatus Capital Partners’ 4th transaction in the United States.
  • This is Innovatus Capital Partners’ 1st transaction in Colorado.

M&A Deal Summary
Date 2021-03-17
Target Public Label
Sector Marketing
Buyer(s) Innovatus Capital Partners
Sellers(s) Match Marketing Group
Deal Type Divestiture

Target

Public Label

Boulder, Colorado, United States
Public Label is a creative marketing agency. Public Label’s mission is to help brands recognize and align with consumer motivations and cultural movements. Public Label identifies cultural trends, taps into what people already believe in, and builds stronger brand affinity and loyalty. Public Label is based in Boulder, Colorado.

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Buyer(S) 1

Buyer

Innovatus Capital Partners

Category Private Equity Firm
Founded 2016
PE ASSETS 1.9B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Innovatus Capital Partners is a private investment firm focused on investing in situations caused by distress, disruption, or growth. The Firm seeks long-term investments in real and financial assets across a range of industry sectors and risk levels. Innovatus Capital Partners was founded in 2016 and is based in New York, New York.

DEAL STATS #
Overall 5 of 6
Sector (Marketing) 3 of 3
Type (Divestiture) 2 of 2
State (Colorado) 1 of 1
Country (United States) 4 of 5
Year (2021) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-17 Match Retail

Mississauga, Ontario, Canada

Match Retail is a sales, merchandising, and branded retail agency working for major brands across North America. Inspired by an endless desire to help transform brands so they can be retail-ready, Match Retail works with tier one clients to drive conversion in traditional shopping environments through enhanced customer experiences. The agency prides itself on top-notch people and best-in-class training to produce unparalleled execution that it measures with pinpoint accuracy. Match Retail is based in Mississauga, Ontario.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-01 Nuvaira

Minneapolis, Minnesota, United States

Nuvaira is a developer of novel therapeutic strategies to treat obstructive lung diseases, announces two treatment milestones. Many patients have been treated in the AIRFLOW-3 pivotal trial, the first interventional COPD trial to target reduction in COPD exacerbations as a primary endpoint. Nuvaira was founded in 2008 and is based in Minneapolis, Minnesota.

Buy $50M

Seller(S) 1

SELLER

Match Marketing Group

Mississauga, Ontario, Canada
Category Company
Founded 1998
Sector Marketing
DESCRIPTION

Match Marketing Group is a provider of advertising solutions. Match Marketing develops brand insights that unlock new opportunities for growth. Match Marketing Group was founded in 1998 and is based in Mississauga, Ontario.

DEAL STATS #
Overall 2 of 2
Sector (Marketing) 2 of 2
Type (Divestiture) 2 of 2
State (Colorado) 1 of 1
Country (United States) 1 of 1
Year (2021) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-17 Match Retail

Mississauga, Ontario, Canada

Match Retail is a sales, merchandising, and branded retail agency working for major brands across North America. Inspired by an endless desire to help transform brands so they can be retail-ready, Match Retail works with tier one clients to drive conversion in traditional shopping environments through enhanced customer experiences. The agency prides itself on top-notch people and best-in-class training to produce unparalleled execution that it measures with pinpoint accuracy. Match Retail is based in Mississauga, Ontario.

Sell -
Mergr

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