M&A Deal Summary

Innocean Worldwide Acquires Cycling Canada

On August 14, 2014, Innocean Worldwide acquired marketing company Cycling Canada

Acquisition Highlights
  • This is Innocean Worldwide’s 1st transaction in the Marketing sector.
  • This is Innocean Worldwide’s 1st transaction in Canada.
  • This is Innocean Worldwide’s 1st transaction in Ontario.

M&A Deal Summary
Date 2014-08-14
Target Cycling Canada
Sector Marketing
Buyer(s) Innocean Worldwide
Deal Type Add-on Acquisition

Target

Cycling Canada

Ottawa, Ontario, Canada
Cycling Canada is a cycling nation, consistently celebrating international competitive success. Cycling Canada exists to achieve such world-class results by leading high performance programs and empowering the development of athletes in six cycling disciplines: Road Racing, Mountain Biking, Cyclocross, BMX, Track and Paracycling.

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Buyer(S) 1

Buyer

Innocean Worldwide

Seoul, South Korea
Category Company
Founded 2005
Sector Digital Media
Employees853
Revenue 2.09T KRW (2023)
DESCRIPTION

Innocean Worldwide is a true global marketing communications company that provides Total Marketing Solutions for clients. With an abundant portfolio of global experience, INNOCEAN is spearheading the realization of new ideas & creativity. Company establish and carry out brand communication strategies, and provides total marketing solutions for 50+ clients. Headquartered in Korea, company have offices in Australia, Brazil, Canada, China, Czech, France, Germany, India, Italy, Mexico, Russia, Spain, Turkey, UAE, UK and US. Innocean Worldwide was founded in 2005 and is based in Seoul, South Korea.

DEAL STATS #
Overall 1 of 3
Sector (Marketing) 1 of 2
Type (Add-on Acquisition) 1 of 3
State (Ontario) 1 of 1
Country (Canada) 1 of 1
Year (2014) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-12-13 David&Goliath

El Segundo, California, United States

David&Goliath is the creative agency for leading US brands including Universal Studios, a film and entertainment company, HBO, America’s largest premium cable network, known for the popular series “Game of Thrones”; Jack in the Box, a quick service restaurant chain and California Lottery, a government agency that raises funding for public education. D&G has also been KIA’s agency of record for the past 18 years, contributing largely to its continued brand success in the USA.

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