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M&A Deal Summary

Innocean Worldwide Acquires Cycling Canada

On August 14, 2014, Innocean Worldwide acquired marketing company Cycling Canada

Acquisition Highlights
  • This is Innocean Worldwide’s 1st transaction in the Marketing sector.
  • This is Innocean Worldwide’s 1st transaction in Canada.
  • This is Innocean Worldwide’s 1st transaction in Ontario.

M&A Deal Summary
Date 2014-08-14
Target Cycling Canada
Sector Marketing
Buyer(s) Innocean Worldwide
Deal Type Add-on Acquisition

Target

Cycling Canada

Ottawa, Ontario, Canada
Cycling Canada is a cycling nation, consistently celebrating international competitive success. Cycling Canada exists to achieve such world-class results by leading high performance programs and empowering the development of athletes in six cycling disciplines: Road Racing, Mountain Biking, Cyclocross, BMX, Track and Paracycling.

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Buyer(S) 1

Buyer

Innocean Worldwide

Seoul, South Korea
Category Company
Founded 2005
Sector Digital Media
Employees853
Revenue 2.12T KRW (2024)
DESCRIPTION

Innocean Worldwide is a true global marketing communications company that provides Total Marketing Solutions for clients. Innocean Worldwide was founded in 2005 and is based in Seoul, South Korea.

DEAL STATS #
Overall 1 of 3
Sector: Marketing M&A 1 of 2
Type: Add-on Acquisition M&A Deals 1 of 3
State: Ontario M&A 1 of 1
Country: Canada M&A 1 of 1
Year: 2014 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-12-13 David&Goliath

El Segundo, California, United States

David&Goliath is the creative agency for leading US brands including Universal Studios, a film and entertainment company, HBO, America’s largest premium cable network, known for the popular series “Game of Thrones”; Jack in the Box, a quick service restaurant chain and California Lottery, a government agency that raises funding for public education. D&G has also been KIA’s agency of record for the past 18 years, contributing largely to its continued brand success in the USA.

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