Add-on Acquisition • Marketing

Innocean Worldwide Acquires Cycling Canada

On August 14, 2014, Innocean Worldwide acquired marketing company Cycling Canada

Acquisition Context

This is Innocean Worldwide’s 1st transaction in the Marketing sector.
This is Innocean Worldwide’s 1st transaction in Canada.
This is Innocean Worldwide’s 1st transaction in Ontario.

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M&A Deal Summary
Date	August 14, 2014
Target	Cycling Canada
Sector	Marketing
Buyer(s)	Innocean Worldwide
Deal Type	Add-on Acquisition

Target Company

Cycling Canada

Ottawa, Ontario, Canada

Cycling Canada is a cycling nation, consistently celebrating international competitive success. Cycling Canada exists to achieve such world-class results by leading high performance programs and empowering the development of athletes in six cycling disciplines: Road Racing, Mountain Biking, Cyclocross, BMX, Track and Paracycling.

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Buyer Overview 1

Buyer

Innocean Worldwide

Seoul, South Korea

Category	Company
Founded	2005
Sector	Digital Media
Employees	853
Revenue	2.12T KRW (2024)

DESCRIPTION

Innocean Worldwide is a true global marketing communications company that provides Total Marketing Solutions for clients. Innocean Worldwide was founded in 2005 and is based in Seoul, South Korea.

Deal Context for Buyer	#
Overall	1 of 3
Sector: Marketing	1 of 2
Type: Add-on Acquisition	1 of 3
State: Ontario	1 of 1
Country: Canada	1 of 1
Year: 2014	1 of 1

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2017-12-13	David&Goliath El Segundo, California, United States David&Goliath is the creative agency for leading US brands including Universal Studios, a film and entertainment company, HBO, America’s largest premium cable network, known for the popular series “Game of Thrones”; Jack in the Box, a quick service restaurant chain and California Lottery, a government agency that raises funding for public education. D&G has also been KIA’s agency of record for the past 18 years, contributing largely to its continued brand success in the USA.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2017-12-13

David&Goliath

El Segundo, California, United States

David&Goliath is the creative agency for leading US brands including Universal Studios, a film and entertainment company, HBO, America’s largest premium cable network, known for the popular series “Game of Thrones”; Jack in the Box, a quick service restaurant chain and California Lottery, a government agency that raises funding for public education. D&G has also been KIA’s agency of record for the past 18 years, contributing largely to its continued brand success in the USA.

Buy

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