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M&A Deal Summary

Innit Acquires ShopWell Labs

On February 23, 2017, Innit acquired software company ShopWell Labs from YottaMark

Acquisition Highlights
  • This is Innit’s 1st transaction in the Software sector.
  • This is Innit’s 1st transaction in the United States.
  • This is Innit’s 1st transaction in California.

M&A Deal Summary
Date 2017-02-23
Target ShopWell Labs
Sector Software
Buyer(s) Innit
Sellers(s) YottaMark
Deal Type Divestiture

Target

ShopWell Labs

San Carlos, California, United States
ShopWell Labs, Inc. is a free app that empowers consumers to make better decisions about the food they eat based on their age, gender, dietary goals and restrictions. ShopWell’s patented algorithm - developed by Registered Dietitians - analyzes ingredients, nutrition, location and the popularity of over 400,000 products.

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Buyer(S) 1

Buyer

Innit

Redwood City, California, United States
Category Company
Founded 2013
Sector Internet Software and Services
DESCRIPTION

Innit, Inc. is a platform combines personalized cutting-edge information technology to enable information from food and power the emerging connected food ecosystem.

DEAL STATS #
Overall 1 of 1
Sector: Software M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2017 M&A 1 of 1

Seller(S) 1

SELLER

YottaMark

Redwood City, California, United States
Category Company
Founded 2005
Sector Software
DESCRIPTION

YottaMark, Inc. is a SaaS (Software as a Service) provider that allows codes to be traced or authenticated anywhere, anytime by anyone, with just a mobile phone or through the Internet.

DEAL STATS #
Overall 2 of 2
Sector: Software M&A 1 of 1
Type: Divestiture M&A Deals 2 of 2
State: California M&A 2 of 2
Country: United States M&A 2 of 2
Year: 2017 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-04-22 HarvestMark

Sunnyvale, California, United States

HarvestMark is a provider of transparency and connection from the first to the last mile of the supply chain, enabling food producers and retailers to meet food safety requirements, build shopper loyalty, and optimize freshness and quality. HarvestMark was formed in 2005 and is based in Sunnyvale, California.

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Mergr

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