1. Home >
  2. M&A >
  3. Add-on Acquisition >
  4. Australia >
  5. InMoment Acquires The Brand Agency

M&A Deal Summary

InMoment Acquires The Brand Agency

On May 22, 2018, InMoment acquired marketing company The Brand Agency

Acquisition Highlights
  • This is InMoment’s 1st transaction in the Marketing sector.
  • This is InMoment’s 1st transaction in Australia.

M&A Deal Summary
Date 2018-05-22
Target The Brand Agency
Sector Marketing
Buyer(s) InMoment
Deal Type Add-on Acquisition

Target

The Brand Agency

Perth, Australia
The Brand Agency is a full-service agency with specialists in all areas of communications. Company bring together experts in project management, creative and design, content and production, brand activation, PR and social, technology, media, search and analytics, strategy, UX and CX.

Search 205,615 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

InMoment

Salt Lake City, Utah, United States
Category Company
Founded 2002
Sector Internet Software and Services
DESCRIPTION

InMoment is a cloud-based customer experience (CX) optimization platform. InMoment’s cloud-native XI Platform is engineered with data science at the core, and specifically architected to harness intelligence from across the entire experience ecosystem to deliver clear business value. InMoment was founded in 2002 and is based in Salt Lake City, Utah.

DEAL STATS #
Overall 1 of 5
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 4
Country (Australia) 1 of 1
Year (2018) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-26 MaritzCX Holdings

Lehi, Utah, United States

MaritzCX Holdings LLC is involved in experience management for big business and includes customer experience (CX), employee experience (EX), and patient experience (PX). The company combines experience management software, data and research science, and deep vertical market expertise to accelerate client success. Experience programs that are most impactful drive the right kind of actions throughout an organization and support a strong business case. MaritzCX partners with large companies that insist on effective and high-ROI experience results. Customers include global brands from the automotive, financial services, consumer technology, patient and healthcare, telecom, retail, B2B, energy, and utility industries.

Buy -
Mergr

Product

Company

Legal