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  6. InMoment Acquires MaritzCX Holdings

M&A Deal Summary

InMoment Acquires MaritzCX Holdings

On February 26, 2020, InMoment acquired internet software and services company MaritzCX Holdings

Acquisition Highlights
  • This is InMoment’s 1st transaction in the Internet Software and Services sector.
  • This is InMoment’s 1st transaction in the United States.
  • This is InMoment’s 1st transaction in Utah.

M&A Deal Summary
Date 2020-02-26
Target MaritzCX Holdings
Sector Internet Software and Services
Buyer(s) InMoment
Deal Type Merger

Target

MaritzCX Holdings

Lehi, Utah, United States
MaritzCX Holdings LLC is involved in experience management for big business and includes customer experience (CX), employee experience (EX), and patient experience (PX). The company combines experience management software, data and research science, and deep vertical market expertise to accelerate client success. Experience programs that are most impactful drive the right kind of actions throughout an organization and support a strong business case. MaritzCX partners with large companies that insist on effective and high-ROI experience results. Customers include global brands from the automotive, financial services, consumer technology, patient and healthcare, telecom, retail, B2B, energy, and utility industries.

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Buyer(S) 1

Buyer

InMoment

Salt Lake City, Utah, United States
Category Company
Founded 2002
Sector Internet Software and Services
DESCRIPTION

InMoment is a cloud-based customer experience (CX) optimization platform. InMoment’s cloud-native XI Platform is engineered with data science at the core, and specifically architected to harness intelligence from across the entire experience ecosystem to deliver clear business value. InMoment was founded in 2002 and is based in Salt Lake City, Utah.

DEAL STATS #
Overall 2 of 5
Sector: Internet Software and Services M&A 1 of 2
Type: Merger M&A Deals 1 of 1
State: Utah M&A 1 of 1
Country: United States M&A 1 of 4
Year: 2020 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-05-22 The Brand Agency

Perth, Australia

The Brand Agency is a full-service agency with specialists in all areas of communications. Company bring together experts in project management, creative and design, content and production, brand activation, PR and social, technology, media, search and analytics, strategy, UX and CX.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-06 Wootric

San Francisco, California, United States

Wootric is a CX management for maximizing customer lifetime value. Wootric platform leverages machine learning and customer data from Salesforce and other existing systems of record to immediately surface ways to improve ease, satisfaction, and loyalty. Wootric was founded in 2013 and is based in San Francisco, California.

Buy -
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