M&A Deal Summary

inMarket Acquires NinthDecimal

On September 9, 2020, inMarket acquired marketing company NinthDecimal

Acquisition Highlights
  • This is inMarket’s 1st transaction in the Marketing sector.
  • This is inMarket’s 2nd transaction in the United States.
  • This is inMarket’s 2nd transaction in California.

M&A Deal Summary
Date 2020-09-09
Target NinthDecimal
Sector Marketing
Buyer(s) inMarket
Deal Type Add-on Acquisition

Target

NinthDecimal

San Francisco, California, United States
NinthDecimal, Inc. is a marketing platform powered by location data. NinthDecimal, Inc. offers a suite of solutions including a media SaaS platform, insights as a service (IaaS), and data as a service (DaaS). NinthDecimal, Inc. was founded in 2003 and is based in San Francisco, California.

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Buyer(S) 1

Buyer

inMarket

Venice, California, United States
Category Company
Founded 2010
Sector Marketing
DESCRIPTION

inMarket has helped thousands of brands activate buying experiences and better understand customer behavior to prove campaign ROI. Using Comscore verified, real-time data from 50 million smartphone integrations, inMarket identifies and engages consumers at every stage of the shopping cycle and creates exciting experiences that drive ROI for the world's top brands. The company has offices in New York, Chicago, Bentonville, San Francisco, Atlanta, and Los Angeles.

DEAL STATS #
Overall 2 of 5
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 2
State (California) 2 of 2
Country (United States) 2 of 4
Year (2020) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-08 ThinkNear

Los Angeles, California, United States

ThinkNear, Inc. is a location-based mobile marketing platform that connects people and brands in the moments that matter. It drives accuracy and performance for mobile marketers through large-scale, high-quality data applied with a human touch. With full-service and self-service solutions, it offers insightful planning, targeting, optimization, and measurement capabilities for businesses and brands of all sizes.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-10 Key Ring

United States

Key Ring is a basic mobile wallet for loyalty cards into a total shopping solution, providing consumers with access to exclusive deals from their favorite retailers and CPG brands.

Buy -
Mergr

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Company

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