M&A Deal Summary

inMarket Acquires ChannelMix

On August 5, 2024, inMarket acquired information technology company ChannelMix

Acquisition Highlights
  • This is inMarket’s 1st transaction in the Information Technology sector.
  • This is inMarket’s 4th transaction in the United States.
  • This is inMarket’s 1st transaction in Missouri.

M&A Deal Summary
Date 2024-08-05
Target ChannelMix
Sector Information Technology
Buyer(s) inMarket
Deal Type Add-on Acquisition

Target

ChannelMix

Kansas City, Missouri, United States
ChannelMix is a media mix modeling and marketing revenue optimization platform. ChannelMix was formed in 2007 and is headquartered in Kansas City, Missouri.

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Buyer(S) 1

Buyer

inMarket

Venice, California, United States
Category Company
Founded 2010
Sector Marketing
DESCRIPTION

inMarket has helped thousands of brands activate buying experiences and better understand customer behavior to prove campaign ROI. Using Comscore verified, real-time data from 50 million smartphone integrations, inMarket identifies and engages consumers at every stage of the shopping cycle and creates exciting experiences that drive ROI for the world's top brands. The company has offices in New York, Chicago, Bentonville, San Francisco, Atlanta, and Los Angeles.

DEAL STATS #
Overall 5 of 5
Sector (Information Technology) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (Missouri) 1 of 1
Country (United States) 4 of 4
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-22 Out of Milk

Berlin, Germany

Out of Milk is a mobile application platform that allows users to keep track of grocery shopping lists. Out of Milk was founded in 2012 and is based in Berlin, Germany.

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Mergr

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