M&A Deal Summary

Inizio Acquires TCEG

On July 3, 2017, Inizio acquired marketing company TCEG from LDC for 25M GBP

Acquisition Highlights
  • This is Inizio’s 1st transaction in the Marketing sector.
  • This is Inizio’s 2nd largest (disclosed) transaction.
  • This is Inizio’s 3rd transaction in the United Kingdom.

M&A Deal Summary
Date 2017-07-03
Target TCEG
Sector Marketing
Buyer(s) Inizio
Sellers(s) LDC
Deal Type Add-on Acquisition
Deal Value 25M GBP

Target

TCEG

London, United Kingdom
TCEG is a collection of three creative agencies - WRG, The Moment and Just Communicate - that provide experiential marketing primarily through events and digital marketing, including virtual and augmented reality, predominantly to healthcare clients. TCEG is based in the UK but services clients across the world, with approximately one third of revenue generated in the US.

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Buyer(S) 1

Buyer

Inizio

London, United Kingdom
Category Company
Founded 1983
Sector Marketing
Employees1,903
Revenue 264M GBP (2019)
DESCRIPTION

Inizio is a global public relations and integrated healthcare communications group operating from 73 principal offices in 28 countries. Inizio was founded in 1983 and is based in London, United Kingdom.

DEAL STATS #
Overall 3 of 8
Sector (Marketing) 1 of 4
Type (Add-on Acquisition) 3 of 8
Country (United Kingdom) 3 of 4
Year (2017) 2 of 2
Size (of disclosed) 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-03 WRG

Manchester, United Kingdom

WRG is a live events and marketing agency. It specialises in product launches, summits, ceremonies, live broadcasts, bespoke installations and marketing services, including creative design, branding consultancy, web-services and film & digital services. Through company's Intersection model, creates live, hybrid and virtual experiences that inspire the lasting change the world needs. WRG was founded in 1976 and is based in Manchester, United Kingdom.

Buy £25M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-02-22 AboveNation Media

New York, New York, United States

AboveNation Media LLC is a full-service media strategy, planning and buying agency, will provide integrated advertising technology solutions across all Evoke Group advertising, public relations and influencer marketing services.

Buy $2M

Seller(S) 1

SELLER

LDC

London, United Kingdom

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1981
PE ASSETS 3.6B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

LDC is the private equity and investment arm of Lloyds Banking Group. LDC invests in mid-market companies throughout the UK. LDC seeks high growth businesses with at least two years of profitability (greater than £1 million). The Firm looks to commit £2 to £100 million in companies generating at least £5 million in revenue. Areas of interest include cleantech/environmental, construction/property, financial services, healthcare, industrials, retail/consumer, support services, TMT and travel/leisure. Prospective transaction types includes acquisition financings, development capital, equity release, MBOs, MBIs, mergers, private placements, and secondary buy-outs. LDC was formed in 1981 and is based in London.

DEAL STATS #
Overall 113 of 199
Sector (Marketing) 2 of 3
Type (Add-on Acquisition) 57 of 94
Country (United Kingdom) 109 of 193
Year (2017) 8 of 16
Size (of disclosed) 51 of 61
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-03 WRG

Manchester, United Kingdom

WRG is a live events and marketing agency. It specialises in product launches, summits, ceremonies, live broadcasts, bespoke installations and marketing services, including creative design, branding consultancy, web-services and film & digital services. Through company's Intersection model, creates live, hybrid and virtual experiences that inspire the lasting change the world needs. WRG was founded in 1976 and is based in Manchester, United Kingdom.

Sell £25M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-07 Training Room

Dorset, United Kingdom

Training Room is a provider of Personal Trainer qualifications in the UK. Their mission is to recruit, train, develop and manage elite health and fitness professionals in accordance with the needs of the industry and their corporate partners. Training Room was founded in 2006 and is based in Dorset, United Kingdom.

Sell -
Mergr

Product

Company

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