Add-on Acquisition • Marketing

Inizio Acquires Giant Creative Strategy

On July 17, 2018, Inizio acquired marketing company Giant Creative Strategy from Gridiron Capital and Shamrock Capital Advisors for 97M USD

Acquisition Context
  • This is Inizio’s 3rd transaction in the Marketing sector.
  • This is Inizio’s 2nd largest (disclosed) transaction.
  • This is Inizio’s 2nd transaction in the United States.
  • This is Inizio’s 1st transaction in California.

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M&A Deal Summary

Date July 17, 2018
Target Giant Creative Strategy
Sector Marketing
Buyer(s) Inizio
Sellers(s) Gridiron Capital
Shamrock Capital Advisors
Deal Type Add-on Acquisition
Deal Value 97M USD

Target Company

Giant Creative Strategy

San Francisco, California, United States
Giant Creative Strategy LLC is a full-service healthcare communications agency specializing in positioning and branding, and strategic and creative development for many pharmaceutical, biotech, consumer health, medical device, and diagnostics companies. Giant Creative Strategy LLC was founded in 2002 and is based in was founded in and is based in San Francisco, California.
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Buyer Overview 1

Buyer

Inizio

London, United Kingdom

Category Company
Founded 1983
Sector Marketing
Employees1,903
Revenue 264M GBP (2019)
DESCRIPTION

Inizio is a global public relations and integrated healthcare communications group operating from 73 principal offices in 28 countries. Inizio was founded in 1983 and is based in London, United Kingdom.


Deal Context for Buyer #
Overall 5 of 8
Sector: Marketing 3 of 4
Type: Add-on Acquisition 5 of 8
State: California 1 of 1
Country: United States 2 of 4
Year: 2018 2 of 2
Size (of disclosed) 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-02-22 AboveNation Media

New York, New York, United States

AboveNation Media LLC is a full-service media strategy, planning and buying agency, will provide integrated advertising technology solutions across all Evoke Group advertising, public relations and influencer marketing services.

Buy $2M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-06 Nucleus Holdings

London, United Kingdom

Nucleus Global is a medical communications group which provides strategic communications, publications planning, experts and patients engagement, scientific events management, medical education, internal communications, trainings and clinical support for the pharmaceutical and biotechnology companies. Nucleus Global has its headquarters in London and operates dedicated, conflict-free teams across 14 offices with over 800 employees in the US, Europe and Asia-Pacific.

Buy -

Seller Profiles 2

SELLER

Gridiron Capital

New Canaan, Connecticut, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2004
PE ASSETS 8.6B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Gridiron Capital is a private equity firm focused on acquiring mid-sized North American manufacturing, service and specialty consumer companies. Gridiron looks to commit companies with EBITDA up to $60 million. The Firm prefers controlling interests when considering transactions. Situations of interest include companies operating in sectors undergoing change, closely held companies owned by founding family or management for ownership transition, and corporate divestitures of orphaned or non-strategic business units. Gridiron Capital was formed in 2004 and is based in New Canaan, Connecticut.


Deal Context for Seller #
Overall 12 of 21
Sector: Marketing 1 of 1
Type: Add-on Acquisition 3 of 8
State: California 1 of 1
Country: United States 12 of 21
Year: 2018 3 of 4
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-04-30 Motion Recruitment Partners

Boston, Massachusetts, United States

Motion Recruitment Partners provides IT staffing and direct hire services focused on skilled, difficult-to-fill positions. Motion Recruitment Partners was formed in 1989 and is based in Boston, Massachusetts.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-18 Service Companies

Miami, Florida, United States

Service Companies is a provider of managed services, food and beverage staffing, and specialty cleaning services for the hospitality and gaming industries. Service Companies operates nationally, providing services ranging from turn-key housekeeping and stewarding services to EVS cleaning of public areas, kitchens, windows, and chandeliers to fully trained staffing services. Service Companies was founded in 1987 and is based in Miami, Florida.

Buy -
SELLER

Shamrock Capital Advisors

Los Angeles, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1978
PE ASSETS 6.5B USD
Size Mega
Type Sector Focused
DESCRIPTION

Shamrock Capital Advisors is a private investment focused exclusively on the media, entertainment, marketing, and communications sectors. The Firm will consider both control and minority positions and looks to commit $30 to $300 million per transaction. Target transactions include growth equity, leveraged/management buyouts, and recapitalizations. Shamrock Capital Advisors was formed in 1978 and is based in Los Angeles, California.


Deal Context for Seller #
Overall 18 of 28
Sector: Marketing 4 of 5
Type: Add-on Acquisition 5 of 12
State: California 7 of 11
Country: United States 17 of 26
Year: 2018 4 of 6
Size (of disclosed) 4 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-16 RBmedia

Landover, Maryland, United States

RBmedia is a provider in spoken audio content and digital media distribution technology that reaches millions of consumers – at home, in the car, and wherever their mobile devices take them. RBmedia produces exclusive titles and delivers the finest digital content and information – including audiobooks, educational courses, entertainment titles, and much more. RBmedia is based in Landover, Maryland.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-08-13 T3Media

Denver, Colorado, United States

Wazee Digital is a provider of cloud-native video management and licensing services that enable rights holders to monetize and enrich their content. Wazee Digital delivers large scale archive management and “smart content” metadata tools as a cloud service, providing greater control with reduced cost and complexity. Wazee Digital was founded in 2003 and is based in Denver, Colorado.

Sell $15M