Add-on Acquisition • Internet Software and Services

Ingenio Acquires Simple Habit

On March 29, 2023, Ingenio acquired internet software and services company Simple Habit

Acquisition Context

This is Ingenio’s 3rd transaction in the Internet Software and Services sector.
This is Ingenio’s 2nd transaction in the United States.
This is Ingenio’s 1st transaction in California.

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M&A Deal Summary
Date	March 29, 2023
Target	Simple Habit
Sector	Internet Software and Services
Buyer(s)	Ingenio
Deal Type	Add-on Acquisition

Target Company

Simple Habit

San Francisco, California, United States

Simple Habit offers a wide range of audio wellness and meditation titles that guide consumers to stress less, achieve more, and live better. The app's extensive library of 4,200 audio sessions is designed and produced in collaboration with leading experts across a variety of wellness categories. Each 5-20 minute audio session is designed for healthy habit formation supporting a balanced lifestyle. Simple Habit was formed in 2016 and is based in San Francisco, California.

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Buyer Overview 1

Buyer

Ingenio

San Francisco, California, United States

Category	Company
Founded	1999
Sector	Internet Software and Services

DESCRIPTION

Ingenio is a peer-to-peer e-commerce marketplace, connecting customers and advisors through its proprietary web and telephony technology platform. Ingenio was founded in 1999 and is based in San Francisco, California.

Deal Context for Buyer	#
Overall	3 of 3
Sector: Internet Software and Services	3 of 3
Type: Add-on Acquisition	2 of 2
State: California	1 of 1
Country: United States	2 of 2
Year: 2023	2 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2023-03-23	Kasamba New York, New York, United States Kasamba is a provider of online expert advice, with thousands of registered experts and hundreds of thousands of monthly site visitors. Kasamba was founded in 1999 and is based in New York City.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2023-03-23

Kasamba

New York, New York, United States

Kasamba is a provider of online expert advice, with thousands of registered experts and hundreds of thousands of monthly site visitors. Kasamba was founded in 1999 and is based in New York City.

Buy

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