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M&A Deal Summary

Informa Acquires Ascential

On April 24, 2025, Informa acquired media company Ascential for 1.4B EUR

Acquisition Highlights
  • This is Informa’s 9th transaction in the Media sector.
  • This is Informa’s 2nd largest (disclosed) transaction.
  • This is Informa’s 6th transaction in the United Kingdom.

M&A Deal Summary
Date 2025-04-24
Target Ascential
Sector Media
Buyer(s) Informa
Deal Type Add-on Acquisition
Deal Value 1.4B EUR
Advisor(s) BofA Securities
Goldman Sachs (Financial)
Slaughter and May (Legal)

Target

Ascential

London, United Kingdom
Ascential provides specialist information, analytics, events and digital-commerce optimisation services to major consumer brands and their ecosystems. Ascential operates globally, helping clients with product design, marketing, digital commerce and retail & financial services. Ascential was founded in 1947 and is headquartered in London, United Kingdom.

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Buyer(S) 1

Buyer

Informa

London, United Kingdom
Category Company
Founded 1998
Sector Information Services
Employees13,214
Revenue 3.6B GBP (2024)
DESCRIPTION

Informa provides academics, businesses, and individuals with unparalleled knowledge, up-to-the minute information and highly specialist skills and services. With around 7,000 employees working in some 150 offices in over 40 countries, our global reach and breadth of offer is unique. Informa was founded in 1998 and is based in London, England.

DEAL STATS #
Overall 19 of 19
Sector: Media M&A 9 of 9
Type: Add-on Acquisition M&A Deals 15 of 15
Country: United Kingdom M&A 6 of 6
Year: 2025 M&A 1 of 1
Size (of disclosed) 2 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-11-10 Informa - Digital Businesses

London, United Kingdom

Informa's Digital Businesses consists of a variety of digital B2B services. These include strategy, messaging and content development to in-market activation via brand, demand generation, purchase intent data and sales enablement.

Sell -
Mergr

Solution for

Product

Company

Legal