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  5. Infolog Acquires Brand Factory Group AB

M&A Deal Summary

Infolog Acquires Brand Factory Group AB

On February 12, 2016, Infolog acquired marketing company Brand Factory Group AB from Scope Capital Advisory

Acquisition Highlights
  • This is Infolog’s 1st transaction in the Marketing sector.
  • This is Infolog’s 1st transaction in Sweden.

M&A Deal Summary
Date 2016-02-12
Target Brand Factory Group AB
Sector Marketing
Buyer(s) Infolog
Sellers(s) Scope Capital Advisory
Deal Type Merger

Target

Brand Factory Group AB

Upplands Väsby, Sweden
Brand Factory helps companies organize, control and improve their visual communication both long-term brand-building communication such as signage and graphics and more short-term sales promotion communication, in-store or outdoors.

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Buyer(S) 1

Buyer

Infolog

Stockholm, Sweden
Category Company
Founded 2013
Sector Business Services
Revenue 353M SEK (2014)
DESCRIPTION

Infolog a full-service provider of advertising material, commercial printing and logistics services to customers in slow and fast-moving consumer goods, media, general industry, and finance. The company comprises three companies: Ineko, Strålins, and Ontime and offers a wide range of services from campaign consultation and advertising agency services to advanced offset and digital printing as well as solutions for warehousing and logistics services for its customers. Infolog’s service offering is complemented by modern applications within e.g. point-of-sales production and advanced IT solutions for efficiency, coordination and individualization of communication material and campaign management.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Merger) 1 of 1
Country (Sweden) 1 of 1
Year (2016) 1 of 1

Seller(S) 1

SELLER

Scope Capital Advisory

Stockholm, Sweden

Investor Investor Investor

Category Private Equity Firm
Founded 2001
PE ASSETS 190M EUR
Size Small
Type Sector Agnostic
DESCRIPTION

Scope Capital Advisory AB is a private equity firm that invests in growth-oriented Scandinavian companies. Scope partners with management in targeting businesses with a 'commercially validated and differentiated value proposition'. It looks to invest €4 to €15 million in transactions valued from €4 to €30 million. Scope was formed in 2001 and has offices in Stockholm and Geneva.

DEAL STATS #
Overall 13 of 20
Sector (Marketing) 1 of 1
Type (Merger) 1 of 1
Country (Sweden) 12 of 15
Year (2016) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-12-09 AB Skruvat Reservdelar

Stockholm, Sweden

AB Skruvat Reservdelar is an online retailer of car parts.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-13 Colosseum Dental Group

Zurich, Switzerland

Colosseum Dental Group is the provider of private dental care in Scandinavia. The company currently operates 11 clinics in Norway, 7 in Sweden and 2 in Denmark, offering a range of services from basic dental care to specialist surgery. Colosseum’s business model allows dental professionals to fully focus on the provision of dental care in a flexible and stimulating working environment, supported by centralized support functions. Colosseum Dental Group was founded in 1986 and is based in Zurich, Switzerland.

Sell -
Mergr

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