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M&A Deal Summary

Infobip Acquires Shift Conference

On April 12, 2021, Infobip acquired marketing company Shift Conference

Acquisition Highlights
  • This is Infobip’s 1st transaction in the Marketing sector.
  • This is Infobip’s 1st transaction in Croatia.

M&A Deal Summary
Date 2021-04-12
Target Shift Conference
Sector Marketing
Buyer(s) Infobip
Deal Type Add-on Acquisition

Target

Shift Conference

Split, Croatia
Shift is a tech conference franchise with over a decade of experience in creating and producing technology conferences in multiple industry verticals such as Software Development, Fin-Tech and Artificial Intelligence. Shift's flagship conference Shift Developer is the largest developer event in Southeastern Europe, attracting attendees from over 109 different countries and speakers from all the major global IT companies including Microsoft, Netflix, AWS, Spotify and many others.

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Buyer(S) 1

Buyer

Infobip

London, United Kingdom
Category Company
Founded 2006
Sector Information Technology
DESCRIPTION

Infobip is a global cloud communications platform that enables businesses to build connected customer experiences across all stages of the customer journey at scale, with easy and contextualized interactions over customers’ preferred channels. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication security and contact center solutions help clients and partners overcome the complexity of consumer communications, grow their business and increase loyalty– all in a fast, secure and reliable way. Infobip was founded in 2006 and is based in London, United Kingdom.

DEAL STATS #
Overall 2 of 5
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 4
Country: Croatia M&A 1 of 2
Year: 2021 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-11 OpenMarket

Seattle, Washington, United States

OpenMarket is a provider of mobile engagement solutions helping enterprises conduct SMS, MMS, OTT and RCS-based Application-to-Person (A2P) customer communication at scale. OpenMarket is based in Seattle, Washington.

Buy $300M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-06 ANAM Technologies

Dublin, Ireland

ANAM Technologies is a provider of complete messaging services solutions to mobile operators worldwide, covering core network SMS and MMS delivery platforms and additional service control products. ANAM Technologies is based in Dublin, Ireland.

Buy -
Mergr

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