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M&A Deal Summary

Infillion Acquires MediaMath

On September 14, 2023, Infillion acquired digital media company MediaMath

Acquisition Highlights
  • This is Infillion’s 1st transaction in the Digital Media sector.
  • This is Infillion’s 1st transaction in the United States.
  • This is Infillion’s 1st transaction in New York.

M&A Deal Summary
Date 2023-09-14
Target MediaMath
Sector Digital Media
Buyer(s) Infillion
Deal Type Special Situations/Distressed

Target

MediaMath

New York, New York, United States
MediaMath helps global marketers deliver personalized digital advertising across all connected touchpoints. Over 9,500 marketers in 42 countries use their enterprise software every day to launch, analyze and optimize their digital advertising campaigns across mobile, video, audio, social, native, digital out of home and Advanced TV formats. MediaMath was founded in 2007 and is headquartered in New York, New York.

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Buyer(S) 1

Buyer

Infillion

Los Angeles, California, United States
Category Company
Founded 2006
Sector Media
DESCRIPTION

Infillion media delivers effective advertising for on-demand, interactive media. Infillion believe that ads should be enabling rather than interruptive, and have built the definitive engagement advertising system around our core product of true[ATTENTION], which delivers on the promise of “zero waste” advertising. Infillion media provides the best advertising experience for consumers, the best monetization for premium publishers and the best return for brand advertisers. Infillion was founded in 2006 and is based in Los Angeles, California.

DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Special Situations/Distressed M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2023 M&A 1 of 1
Mergr

Product

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