Divestiture • Manufacturing

Ineo Acquires SecurityTags.com

On January 20, 2022, Ineo acquired manufacturer SecurityTags.com from Vitag

Acquisition Context
  • This is Ineo’s 1st transaction in the Manufacturing sector.
  • This is Ineo’s 1st transaction in the United States.

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M&A Deal Summary

Date January 20, 2022
Target SecurityTags.com
Sector Manufacturing
Buyer(s) Ineo
Sellers(s) Vitag
Deal Type Divestiture

Target Company

SecurityTags.com

United States
SecurityTags.com is a provider of online security tag and label specialist and has a range of the most popular security tags used in today’s retailer.
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Buyer Overview 1

Buyer

Ineo

Surrey, British Columbia, Canada

Category Company
Founded 2008
Sector Marketing
Revenue 1M CAD (2024)
DESCRIPTION

Ineo is a developer of the Ineo Media Network, a digital advertising and analytics solution for retailers. The company's patented technology integrates and monetizes digital screens with theft detection sensor gates at the entrance of retail stores. Its cloud-based platform uses IoT (Internet of Things) and AI (Artificial Intelligence) technology to deliver customized digital advertising to each retail location based on the demographic mix, such as age and gender, of customer traffic at each location. Ineo was founded in 2008 and is headquartered in Surrey, Canada.


Deal Context for Buyer #
Overall 1 of 1
Sector: Manufacturing 1 of 1
Type: Divestiture 1 of 1
Country: United States 1 of 1
Year: 2022 1 of 1

Seller Profile 1

SELLER

Vitag

Nunawading, Australia

Category Company
Founded 2001
Sector Manufacturing
DESCRIPTION

Vitag is a provider of Electronic Article Surveillance (EAS) anti-theft products for retailers. Vitag was founded in 2001 and is based in Nunawading, Australia.


Deal Context for Seller #
Overall 1 of 1
Sector: Manufacturing 1 of 1
Type: Divestiture 1 of 1
Country: United States 1 of 1
Year: 2022 1 of 1