Add-on Acquisition • Information Technology

Index Exchange Acquires Rivr

On June 8, 2022, Index Exchange acquired information technology company Rivr

Acquisition Context

This is Index Exchange’s 1st transaction in the Information Technology sector.
This is Index Exchange’s 1st transaction in Germany.

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M&A Deal Summary
Date	June 8, 2022
Target	Rivr
Sector	Information Technology
Buyer(s)	Index Exchange
Deal Type	Add-on Acquisition

Target Company

Rivr

Berlin, Germany

Rivr is a traffic shaping library that sits on the server of mediation technology platforms such as SSPs and Ad Exchanges. Purpose-built to improve the position of the programmatic supply side, the company's machine learning models make recommendations that dynamically determine what bid and bidder match will yield the best outcome. Rivr was formed in 2015 and is based in Berlin, Germany.

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Buyer Overview 1

Buyer

Index Exchange

Toronto, Ontario, Canada

Category	Company
Founded	Index Exchange
Sector	Digital Media

DESCRIPTION

Index Exchange is a global advertising marketplace enabling media owners to grow revenue by helping marketers reach consumers on any screen, through any format. Index Exchange was formed in 2003 and is based in Toronto, Ontario.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Information Technology	1 of 1
Type: Add-on Acquisition	1 of 1
Country: Germany	1 of 1
Year: 2022	1 of 1

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