M&A Deal Summary

impact.com Acquires 5IQ

On August 1, 2016, impact.com acquired internet software and services company 5IQ

Acquisition Highlights
  • This is impact.com’s 2nd transaction in the Internet Software and Services sector.
  • This is impact.com’s 3rd transaction in the United States.
  • This is impact.com’s 1st transaction in Washington.

M&A Deal Summary
Date 2016-08-01
Target 5IQ
Sector Internet Software and Services
Buyer(s) impact.com
Deal Type Add-on Acquisition

Target

5IQ

Seattle, Washington, United States
5IQ is a platform for identifying and recruiting affiliates. With nearly 800,000 publishers across the globe in its proprietary database, 5IQ makes it possible for advertisers and agencies to filter the immense publisher universe by over 200 categories to identify ideal candidates for new partnerships.

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Buyer(S) 1

Buyer

impact.com

Santa Barbara, California, United States
Category Company
Founded 2008
Sector Internet Software and Services
DESCRIPTION

impact.com is a global partnership management platform and has been transforming the way enterprises manage and optimize all types of partnerships including affiliates, influencers, commerce content publishers, B2B, and more. impact.com was founded in 2008 and is based in Santa Barbara, California.

DEAL STATS #
Overall 3 of 8
Sector (Internet Software and Services) 2 of 6
Type (Add-on Acquisition) 2 of 7
State (Washington) 1 of 1
Country (United States) 3 of 5
Year (2016) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-06-14 Forensiq

New York, New York, United States

Forensiq is a fraud detection platform that has developed a series of industry solutions to fight online click, conversion, and ad fraud. Forensiq combines the latest technology with a dedicated team of fraud fighters who are obsessed with helping clients stay steps ahead of bad actors and maximize ROI.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-08-25 ACTIVATE Holdings

New York, New York, United States

ACTIVATE Holdings LLC is a fully end-to-end influencer marketing platform, covering influencer discovery, program workflow, measurement, and analytics that supports cross-platform collaborations (Instagram, YouTube, Blog, Twitter, Facebook + more), with an opt-in network of 150,000+ vetted and authenticated influencers.

Buy -
Mergr

Product

Company

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