M&A Deal Summary

impact.com Acquires Affluent

On April 6, 2021, impact.com acquired internet software and services company Affluent

Acquisition Highlights
  • This is impact.com’s 4th transaction in the Internet Software and Services sector.
  • This is impact.com’s 5th transaction in the United States.
  • This is impact.com’s 1st transaction in Tennessee.

M&A Deal Summary

Date 2021-04-06
Target Affluent
Sector Internet Software and Services
Buyer(s) impact.com
Deal Type Add-on Acquisition

Target

Affluent

Nashville, Tennessee, United States
Affluent is an analytics and automation platform designed to help agencies manage partnership programs for brands at scale. Affluent was founded in 2016 and is based in Nashville, Tennessee.

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Buyer(S) 1

Buyer

impact.com

Santa Barbara, California, United States

Category Company
Founded 2008
Sector Internet Software and Services
DESCRIPTION

impact.com is a global partnership management platform that enables enterprises to manage and optimize all types of partnerships including affiliates, influencers, commerce content publishers, B2B, and more. impact.com was founded in 2008 and is based in Santa Barbara, California.


DEAL STATS #
Overall 6 of 8
Sector: Internet Software and Services M&A 4 of 6
Type: Add-on Acquisition M&A Deals 5 of 7
State: Tennessee M&A 1 of 1
Country: United States M&A 5 of 5
Year: 2021 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-23 Trackonomics

London, United Kingdom

Trackonomics is a supply-side platform (SSP) designed for publishers’ commerce-driven content. Trackonomics empowers leading publishers with a suite of tools designed to create, analyze, and optimize affiliate content at scale, supporting revenue diversification. Trackonomics was founded in 2014 and is based in London, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-15 Pressboard

Vancouver, British Columbia, Canada

Pressboard is an analytics and reporting platform for branded content, empowers publishers and media companies to scale their content programs, accurately measure their success and delight their advertisers. With Pressboard, publishers including NBCUniversal, Hearst, DotDash, Bustle Media Group, and more can manage, measure, and report on branded content, native advertising, eCommerce, and social media in a single unified dashboard. Pressboard was formed in 2014 and is based in Vancouver, British Columbia.

Buy -