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M&A Deal Summary

Immaculate Infatuation Acquires Zagat Survey

On March 5, 2018, Immaculate Infatuation acquired publishing company Zagat Survey from Google

Acquisition Highlights
  • This is Immaculate Infatuation’s 1st transaction in the Publishing sector.
  • This is Immaculate Infatuation’s 1st transaction in the United States.
  • This is Immaculate Infatuation’s 1st transaction in New York.

M&A Deal Summary
Date 2018-03-05
Target Zagat Survey
Sector Publishing
Buyer(s) Immaculate Infatuation
Sellers(s) Google
Deal Type Divestiture

Target

Zagat Survey

New York, New York, United States
Zagat Survey LLC is a publisher of of consumer survey-based dining, lodging and leisure information. Zagat was founded in 1979 by Tim and Nina Zagat as a revolutionary guide that brought user-generated content to the mainstream. Through the 1980s and 1990s, the iconic brand became a leader in the modern hospitality industry and was a driving force that helped pique cultural interest in food, at one point covering over 90 cities worldwide, through reviews based on the experiences of millions of avid consumers.

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Buyer(S) 1

Buyer

Immaculate Infatuation

New York, New York, United States
Category Company
Founded 2009
Sector Digital Media
DESCRIPTION

Immaculate Infatuation is a platform to help friends find the best restaurants to suit their needs. With a focus on relatable, situational content, The Infatuation reaches over 3,000,000 people per month, worldwide. Immaculate Infatuation was formed in 2009 and covers major cities in both the U.S. and abroad, including New York, Los Angeles, London, Chicago, San Francisco, Austin, and Seattle.

DEAL STATS #
Overall 1 of 1
Sector: Publishing M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2018 M&A 1 of 1

Seller(S) 1

SELLER

Google

Mountain View, California, United States
Category Company
Founded 1998
Sector Internet Software and Services
Employees190,234
Revenue 350.0B USD (2024)
DESCRIPTION
View of Google's corporate campus in Mountain View, California.
View of Google's corporate campus in Mountain View, California.

Google is a global provider of search and advertising services. In addition to its search engine, Google offers online tools and platforms including: Gmail, Google Apps, Google Maps, and YouTube. Google was incorporated in 1998 and is based in Mountain View, California.

DEAL STATS #
Overall 6 of 7
Sector: Publishing M&A 1 of 1
Type: Divestiture M&A Deals 5 of 6
State: New York M&A 1 of 1
Country: United States M&A 6 of 6
Year: 2018 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-11 Redux ST

Cambridgeshire, United Kingdom

Redux ST is a developer of technology that eliminates the need for small speakers in mobile phones, freeing up space for batteries or other components. Redux ST was established in 2013 and is based in Cambridgeshire, UK.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-03-21 Lytro

Mountain View, California, United States

Lytro is building the world’s most powerful Light Field platform enabling artists and innovators to achieve their vision, and unleashing new levels of visual quality and creative freedom for mixed reality, cinematography, and visualization.

Buy -
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