M&A Deal Summary

iMedia Brands Acquires 1-2-3.tv

On September 22, 2021, iMedia Brands acquired media company 1-2-3.tv from ARCUS Capital for 95M USD

Acquisition Highlights
  • This is iMedia Brands’ 1st transaction in the Media sector.
  • This is iMedia Brands’ largest (disclosed) transaction.
  • This is iMedia Brands’ 1st transaction in Germany.

M&A Deal Summary
Date 2021-09-22
Target 1-2-3.tv
Sector Media
Buyer(s) iMedia Brands
Sellers(s) ARCUS Capital
Deal Type Add-on Acquisition
Deal Value 95M USD

Target

1-2-3.tv

Braunschweig, Germany
1-2-3.tv operates as a television broadcasting station that telecasts home shopping auctioneering programs. 1-2-3.tv was founded in 2004 and is based in Braunschweig, Germany.

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Buyer(S) 1

Buyer

iMedia Brands

Eden Prairie, Minnesota, United States
Category Company
Founded 1990
Sector Media
Employees907
Revenue 551M USD (2022)
DESCRIPTION

iMedia Brands is an interactive media company that owns a growing portfolio of TV networks, consumer brands and digital services. iMedia Brands is based in Eden Prairie, Minnesota.

DEAL STATS #
Overall 1 of 1
Sector (Media) 1 of 1
Type (Add-on Acquisition) 1 of 1
Country (Germany) 1 of 1
Year (2021) 1 of 1
Size (of disclosed) 1 of 1

Seller(S) 1

SELLER

ARCUS Capital

Investor Investor

Category Private Equity Firm
Founded 1994
Size Small
Type Sector Agnostic
DESCRIPTION

ARCUS Capital is a private equity firm focused on acquiring and investing in mid-sized companies (€10 to €150 million in sales) operating throughout German speaking Europe. Prospective transaction situations include buyouts, succession situations, and recapitalizations. Broad areas of interest include consumer goods, industrials, healthcare, and media. ARCUS Capital was established in 1994 and is headquartered in Munich.

DEAL STATS #
Overall 4 of 5
Sector (Media) 2 of 2
Type (Add-on Acquisition) 1 of 1
Country (Germany) 4 of 5
Year (2021) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-05 Lowenstark Online-Marketing

Braunschweig, Germany

Lowenstark Online-Marketing is an online marketing service provider. The range of services includes digital consulting, performance marketing, e-commerce & CMS, and brand marketing for predominantly medium-sized customers in all industries. Lowenstark covers all aspects of online marketing through specialized agencies that belong to the group. Lowenstark Online-Marketing was founded in 2001 and is based in Braunschweig, Germany.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-24 EGGER Druck + Medien

Landsberg am Lech, Germany

EGGER Druck + Medien is a printing company and specialist for individual packaging solutions with its own online shop madika including an innovative configurator. EGGER Druck + Medien was founded in 1872 and is based in Landsberg am Lech, Germany.

Buy -
Mergr

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