M&A Deal Summary

Imaginuity Interactive Acquires Beacon Advertising

On November 8, 2022, Imaginuity Interactive acquired marketing company Beacon Advertising

Acquisition Highlights
  • This is Imaginuity Interactive’s 1st transaction in the Marketing sector.
  • This is Imaginuity Interactive’s 1st transaction in the United States.
  • This is Imaginuity Interactive’s 1st transaction in Texas.

M&A Deal Summary
Date 2022-11-08
Target Beacon Advertising
Sector Marketing
Buyer(s) Imaginuity Interactive
Deal Type Add-on Acquisition

Target

Beacon Advertising

Dallas, Texas, United States
Beacon Advertising serves clients across the restaurant, retail, and B2B space, building brands with creative solutions in broadcast, digital, social, print, POP, and packaging. Servicing a wide array of industries, our clients include brands such as Taco Cabana, Metro by T-Mobile, Pollo Tropical, Fogo de Chao, Big Truck Rental, and more. Beacon Advertising was formed in 2015 and is based in Dallas, Texas.

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Buyer(S) 1

Buyer

Imaginuity Interactive

Dallas, Texas, United States
Category Company
Sector Marketing
DESCRIPTION

Imaginuity Interactive, Inc. is a provider of integrated marketing services throughout the entire customer journey, including brand experience, advertising, traditional and digital media buying, paid and organic search, social media, web development, UX, AI, data analytics and database marketing services.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Texas) 1 of 1
Country (United States) 1 of 1
Year (2022) 1 of 1
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