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  6. Imaginuity Interactive Acquires Adwerx

M&A Deal Summary

Imaginuity Interactive Acquires Adwerx

On November 5, 2025, Imaginuity Interactive acquired marketing company Adwerx

Acquisition Highlights
  • This is Imaginuity Interactive’s 2nd transaction in the Marketing sector.
  • This is Imaginuity Interactive’s 2nd transaction in the United States.
  • This is Imaginuity Interactive’s 1st transaction in North Carolina.

M&A Deal Summary
Date 2025-11-05
Target Adwerx
Sector Marketing
Buyer(s) Imaginuity Interactive
Deal Type Add-on Acquisition

Target

Adwerx

Durham, North Carolina, United States
Adwerx provides a digital advertising automation platform that enables real-estate agents, mortgage professionals, and other distributed sales teams to create personalized ads quickly and run them across websites, mobile apps, social media, and streaming TV. The Company’s service is designed to simplify brand-building, nurture relationships, and reach new audiences. Adwerx was founded in 2013 and is headquartered in Durham, North Carolina.

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Buyer(S) 1

Buyer

Imaginuity Interactive

Dallas, Texas, United States
Category Company
Sector Marketing
DESCRIPTION

Imaginuity Interactive, Inc. is a provider of integrated marketing services throughout the entire customer journey, including brand experience, advertising, traditional and digital media buying, paid and organic search, social media, web development, UX, AI, data analytics and database marketing services.

DEAL STATS #
Overall 2 of 2
Sector: Marketing M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
State: North Carolina M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-11-08 Beacon Advertising

Dallas, Texas, United States

Beacon Advertising serves clients across the restaurant, retail, and B2B space, building brands with creative solutions in broadcast, digital, social, print, POP, and packaging. Servicing a wide array of industries, our clients include brands such as Taco Cabana, Metro by T-Mobile, Pollo Tropical, Fogo de Chao, Big Truck Rental, and more. Beacon Advertising was formed in 2015 and is based in Dallas, Texas.

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