M&A Deal Summary

Imagine Cruising Acquires Holidayplanet

On November 28, 2017, Imagine Cruising acquired leisure company Holidayplanet

Acquisition Highlights
  • This is Imagine Cruising’s 1st transaction in the Leisure sector.
  • This is Imagine Cruising’s 1st transaction in Australia.

M&A Deal Summary

Date 2017-11-28
Target Holidayplanet
Sector Leisure
Buyer(s) Imagine Cruising
Deal Type Add-on Acquisition

Target

Holidayplanet

Perth, Australia
Holidayplanet is one of the largest privately owned Online Travel Companies in Australia. Holiday Planet, which is based in Perth, has been trading for almost 17 years, offering a range of holidays through Holiday Planet, Cruise Planet, Flight Planet and Seniors Planet. The two major shareholders and Directors have over 60 years experience in the travel industry and are actively involved day to day in the operations of the business.

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Buyer(S) 1

Buyer

Imagine Cruising

Royal Wootton Bassett, United Kingdom

Category Company
Founded 2011
Sector Leisure
DESCRIPTION

Imagine Cruising is a provider of bespoke and tailor-made cruise holidays at incredible value across the world. Whether it’s a scenic cruise to the Mediterranean paired with a stay in a top class Lake Garda hotel and an iconic trip on the Venice Simplon-Orient-Express, or a cruise around Australia’s stunning Kimberley Coast with a wine tour in Swan Valley, we can meet your every holiday need.


DEAL STATS #
Overall 1 of 1
Sector: Leisure M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Australia M&A 1 of 1
Year: 2017 M&A 1 of 1