M&A Deal Summary

Illumination Brands Acquires Go Fast

On October 2, 2023, Illumination Brands acquired beverage company Go Fast for 1M USD

Acquisition Highlights
  • This is Illumination Brands’ 1st transaction in the Beverages sector.
  • This is Illumination Brands’ largest (disclosed) transaction.
  • This is Illumination Brands’ 1st transaction in the United States.
  • This is Illumination Brands’ 1st transaction in Colorado.
Investment Fate
  • Go Fast was divested to a consortium of strategic buyers in 2024.

M&A Deal Summary

Date 2023-10-02
Target Go Fast
Sector Beverages
Buyer(s) Illumination Brands
Deal Type Add-on Acquisition
Deal Value 1M USD

Target

Go Fast

Aurora, Colorado, United States
Go Fast is a beverage and distribution company. Go Fast is a wholesale energy drink company that sells six different energy drinks to distributors and dealers. Go Fast was formed in 1996 and is based in Aurora, Colorado.

Search 214,238 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

Illumination Brands

Lakewood, Colorado, United States

Category Company
Sector Beverages
DESCRIPTION

Illumination Brands is a multi-faceted company focused on utilizing its manufacturing and distribution companies to quickly and efficiently bring new brands to market and scale distribution. Illumination Brands is based in Lakewood, Colorado.


DEAL STATS #
Overall 1 of 1
Sector: Beverages M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Colorado M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2023 M&A 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-12-27 Go Fast

Aurora, Colorado, United States

Go Fast is a beverage and distribution company. Go Fast is a wholesale energy drink company that sells six different energy drinks to distributors and dealers. Go Fast was formed in 1996 and is based in Aurora, Colorado.

Sell -