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  6. illumin Acquires 140 Proof

M&A Deal Summary

illumin Acquires 140 Proof

On August 11, 2016, illumin acquired marketing company 140 Proof for 20M USD

Acquisition Highlights
  • This is illumin’s 1st transaction in the Marketing sector.
  • This is illumin’s largest (disclosed) transaction.
  • This is illumin’s 1st transaction in the United States.
  • This is illumin’s 1st transaction in California.

M&A Deal Summary
Date 2016-08-11
Target 140 Proof
Sector Marketing
Buyer(s) illumin
Deal Type Add-on Acquisition
Deal Value 20M USD

Target

140 Proof

San Francisco, California, United States
140 Proof, Inc. is an advertising and marketing platform that helps business enterprises advertise in mobile applications.

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Buyer(S) 1

Buyer

illumin

Toronto, Ontario, Canada
Category Company
Founded 2009
Sector Information Technology
Employees216
Revenue 140M CAD (2024)
DESCRIPTION

illumin is a self-serve programmatic marketing platform, powered by proprietary machine learning technology. illumin advertising campaign solutions featuring real-time reporting and analytics. illumin was founded in 2009 and is based in Toronto, Ontario.

DEAL STATS #
Overall 1 of 2
Sector: Marketing M&A 1 of 2
Type: Add-on Acquisition M&A Deals 1 of 2
State: California M&A 1 of 1
Country: United States M&A 1 of 2
Year: 2016 M&A 1 of 1
Size (of disclosed) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-03-31 Visible Measures

Boston, Massachusetts, United States

Visible Measures Corp. is a content advertising technology provider, enables brands to better compete for consumer engagement by maximizing their Share of Attention relative to media spend in video content advertising. Visible Measures Corp. was established in 2005 and is headquartered in Boston, Massachusetts.

Buy $10M
Mergr

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