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  5. Ilkka Acquires Profinder

M&A Deal Summary

Ilkka Acquires Profinder

On November 29, 2024, Ilkka acquired information services company Profinder from Juuri Partners

Acquisition Highlights
  • This is Ilkka’s 1st transaction in the Information Services sector.
  • This is Ilkka’s 1st transaction in Finland.

M&A Deal Summary
Date 2024-11-29
Target Profinder
Sector Information Services
Buyer(s) Ilkka
Sellers(s) Juuri Partners
Deal Type Add-on Acquisition

Target

Profinder

Helsinki, Finland
Profinder is an online consumer and business contact search platform, for prospecting and targeting advertising and sales. It consists of millions of consumer contacts and business representatives, collected from multiple data sources in cooperation with their business partners. Profinder is based in Helsinki, Finland.

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Buyer(S) 1

Buyer

Ilkka

Seinäjoki, Finland
Category Company
Sector Digital Media
DESCRIPTION

Ilkka is a media group that consists of the parent company Ilkka Oyj, the Publishing company I-Mediat Oy as well as the marketing and communications technology provider Liana Technologies Oy, together with its subsidiaries. Liana Technologies develops and sells cloud-based marketing and PR services for corporate use. Ilkka is based in Seinäjoki, Finland.

DEAL STATS #
Overall 1 of 1
Sector (Information Services) 1 of 1
Type (Add-on Acquisition) 1 of 1
Country (Finland) 1 of 1
Year (2024) 1 of 1

Seller(S) 1

SELLER

Juuri Partners

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2015
Size Small
Type Sector Agnostic
DESCRIPTION

Juuri Partners is a private equity group focused on acquiring and providing financing for growth oriented companies operating in Finland. The Firm looks to commit €5 to €12 million in small to mid-sized companies with €5 to €50 million of revenue. Funds are typically used to support growth opportunities, changes of ownership, or other discontinuation events. Juuri Partners was established in 2015 and is headquartered Helsinki, Finland.

DEAL STATS #
Overall 6 of 6
Sector (Information Services) 1 of 1
Type (Add-on Acquisition) 5 of 5
Country (Finland) 6 of 6
Year (2024) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-09 Alvar Pet

Helsinki, Finland

Alvar Pet provides individually tailored dog diets, designed by veterinarians and nutrition experts. The company specializes in individually tailored feeding plans utilizing its database and machine learning. Alvar Pet was formed in 2020 and is based in Helsinki, Finland.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-12-17 24 Pesula

Helsinki, Finland

24 Pesula is a Finnish self-service laundry chain offering customers a fast and convenient way to wash clothes, home textiles, and carpets without reservation. 24 Pesula was founded in 1999 and is based in Helsinki, Finland.

Buy -
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