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M&A Deal Summary

iHeartMedia Acquires HowStuffWorks

On September 13, 2018, iHeartMedia acquired digital media company HowStuffWorks for 55M USD

Acquisition Highlights
  • This is iHeartMedia’s 1st transaction in the Digital Media sector.
  • This is iHeartMedia’s 3rd largest (disclosed) transaction.
  • This is iHeartMedia’s 4th transaction in the United States.
  • This is iHeartMedia’s 1st transaction in Georgia.

M&A Deal Summary
Date 2018-09-13
Target HowStuffWorks
Sector Digital Media
Buyer(s) iHeartMedia
Deal Type Add-on Acquisition
Deal Value 55M USD

Target

HowStuffWorks

Atlanta, Georgia, United States
Stuff Media LLC is a publisher of podcasts. Stuff Media shows includes Stuff You Should Know, Stuff You Missed in History Class, Atlanta Monster and now Cabinet of Curiosities, the Stuff Media team reaches audiences on every platform where podcasts are consumed, with a library of over 10,000 episodes and well over 1 billion downloads to date. The company is headquartered in Atlanta and also operates studios out of Los Angeles.

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Buyer(S) 1

Buyer

iHeartMedia

San Antonio, Texas, United States
Category Company
Sector Media
Employees9,180
Revenue 3.8B USD (2023)
DESCRIPTION

iHeartMedia is a diversified media and entertainment company with three reportable business segments, iHeartMedia, Americas outdoor advertising, and International outdoor advertising. iHeartMedia is based in San Antonio, Texas.

DEAL STATS #
Overall 5 of 9
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 5 of 8
State (Georgia) 1 of 1
Country (United States) 4 of 7
Year (2018) 1 of 2
Size (of disclosed) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-03-18 Newport Television

Kansas City, Missouri, United States

Broadcast TV company with 56 stations across 20 markets in the U.S.

Sell $1.0B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-11-19 Jelli

San Mateo, California, United States

Jelli, Inc. is a technology platform for the radio market. Jelli mission is to create the easiest and fastest way to buy and run audio advertising. In order to achieve this, Jelli developed a cloud-based ad platform that enables advertisers and publishers to buy and sell audio advertising programmatically. Jelli, Inc. was founded in 2009 and is based in San Mateo, California.

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