M&A Deal Summary

IgnitionOne Acquires Human Demand

On August 13, 2014, IgnitionOne acquired marketing company Human Demand

Acquisition Highlights
  • This is IgnitionOne’s 2nd transaction in the Marketing sector.
  • This is IgnitionOne’s 2nd transaction in the United States.
  • This is IgnitionOne’s 1st transaction in Connecticut.

M&A Deal Summary
Date 2014-08-13
Target Human Demand
Sector Marketing
Buyer(s) IgnitionOne
Deal Type Add-on Acquisition

Target

Human Demand

Norwalk, Connecticut, United States
Human Demand, Inc. provides mobile marketing and advertising, and audience and tracking services.

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Buyer(S) 1

Buyer

IgnitionOne

New York, New York, United States
Category Company
Sector Internet Software and Services
DESCRIPTION

IgnitionOne is a cloud-based digital marketing technology providing a world-class proprietary platform and expert services to improve digital marketing performance across PC and Mobile platforms. IgnitionOne is based in New York City.

DEAL STATS #
Overall 3 of 3
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 3 of 3
State (Connecticut) 1 of 1
Country (United States) 2 of 2
Year (2014) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-03-19 Knotice

Akron, Ohio, United States

Knotice is a direct digital marketing services and software company that provides relevant marketing communications to consumers.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-18 IgnitionOne - Programmatic Business

New York, New York, United States

IgnitionOne’s technology provides real-time, actionable insights for smarter marketing decisions and omnichannel engagement. IgnitionOne’s Programmatic Business includes certain sales and client management teams in the United States and Brazil.

Sell -
Mergr

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