M&A Deal Summary

IGN Entertainment Acquires Humble Bundle

On October 13, 2017, IGN Entertainment acquired e-commerce company Humble Bundle

Acquisition Highlights
  • This is IGN Entertainment’s 1st transaction in the E-Commerce sector.
  • This is IGN Entertainment’s 3rd transaction in the United States.
  • This is IGN Entertainment’s 2nd transaction in California.

M&A Deal Summary
Date 2017-10-13
Target Humble Bundle
Sector E-Commerce
Buyer(s) IGN Entertainment
Deal Type Add-on Acquisition

Target

Humble Bundle

San Francisco, California, United States
Humble Bundle, Inc. sells groups of games, books, and other media in a pay-what-you-want setup, with a portion of sales going to charities. Humble Bundle, Inc. was founded in 2010 and is based in San Francisco, California.

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Buyer(S) 1

Buyer

IGN Entertainment

San Francisco, California, United States
Category Company
Founded 1997
Sector Digital Media
Employees291
DESCRIPTION

IGN Entertainment is an Internet media and services company focused on the video game and entertainment enthusiast markets, attracting more than 28 million unique monthly users. The company's network of videogame-related properties (IGN.com, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others), is the web's number one video game information destination and attracts one of the largest concentrated audiences of young males on the Internet.

DEAL STATS #
Overall 3 of 3
Sector (E-Commerce) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (California) 2 of 2
Country (United States) 3 of 3
Year (2017) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-05-16 GameTrailers

Santa Monica, California, United States

GameTrailers Corp. is an Internet media and services company focused on the video game and entertainment enthusiast markets.

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