Investment Summary

Idinvest Partners Invests In Artefact

On April 19, 2011, private equity firm Idinvest Partners invested in marketing company Artefact

Investment Highlights
  • This is Idinvest Partners’ 1st transaction in the Marketing sector.
  • This is Idinvest Partners’ 36th transaction in France.
Investment Fate
  • Artefact was sold to a consortium of financial buyers in 2021.

Investment Summary

Date 2011-04-19
Target Artefact
Sector Marketing
Investor(s) Idinvest Partners
Deal Type PIPE

Target

Artefact

Paris, France
Artefact is an independent international performance agency, provides digital marketing services primarily in France. Artefact was founded in 1998 and is headquartered in Paris, France.

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Investor(S) 1

Investor

Idinvest Partners

Paris, France

Category Private Equity Firm
Founded 1997
PE ASSETS 7.6B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

Idinvest Partners is a European investment firm focused on investing in small to mid-sized companies at various stages of development. Idinvest segments its investment activity into three groups. These include venture and growth capital, private debt, and dedicated portfolios/funds. Idinvest's venture and growth capital group looks to invest directly in early stage companies with high growth potential. Idinvest's private debt group seeks to provide senior or subordinated debt to small and mid-sized companies pursuing growth objectives. Idinvest's dedicated portfolio/funds group looks to invest in private equity funds, acquire secondary fund positions, and directly co-invest alongside other private equity firms in established companies. Idinvest Partners was formed in 1997 and is based in Paris.


DEAL STATS #
Overall 47 of 78
Sector: Marketing M&A 1 of 1
Type: PIPE M&A Deals 1 of 1
Country: France M&A 36 of 56
Year: 2011 M&A 2 of 11
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-03-01 Kwik-Fit

Herts, United Kingdom

Kwik-Fit, established in 1971, is an independent tire retailer with Europe’s largest service point network comprising 1,218 directly-managed tire fitting centres in the UK, France and Holland.

Sell £637M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-04-26 Kobojo

Paris, France

Kobojo edits and publishes a wide variety of innovative games and apps. Kobojo was founded in 2007 and is based in Paris, France.

Buy -