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  6. IDG Acquires Selling Simplified

M&A Deal Summary

IDG Acquires Selling Simplified

On February 8, 2022, IDG acquired marketing company Selling Simplified

Acquisition Highlights
  • This is IDG’s 1st transaction in the Marketing sector.
  • This is IDG’s 1st transaction in the United States.
  • This is IDG’s 1st transaction in Colorado.

M&A Deal Summary
Date 2022-02-08
Target Selling Simplified
Sector Marketing
Buyer(s) IDG
Deal Type Add-on Acquisition

Target

Selling Simplified

Greenwood Village, Colorado, United States
Selling Simplified empowers companies in their marketing and sales efforts through unprecedented customer insights and a real-time pulse on intent, via a comprehensive suite of data enrichment, marketing, and analytics tools with a core mission of helping people make more meaningful B2B connections. All hosted under its demandcentr platform, their exclusive marketing technology stack provides innovative, intelligent, and compliant solutions to identifying, analyzing, and capturing B2B demand backed by enriched, intent-based data. Selling Simplified was formed in 2012 and is based in Greenwood Village, Colorado.

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Buyer(S) 1

Buyer

IDG

Needham, Massachusetts, United States
Category Company
Founded 1964
Sector Information Services
DESCRIPTION

IDG provides market intelligence for the fast-growing technology industry. For more than five decades, it has delivered proprietary insights and data for technology suppliers and buyers on every major shift in the technology market -- from the invention of the personal computer and launch of the iPhone to the emergence of cloud computing and artificial intelligence. IDG was founded in 1964 and is based in Needham, Massachusetts.

DEAL STATS #
Overall 2 of 2
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: Colorado M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-14 LeadSift

Halifax, Nova Scotia, Canada

LeadSift is a provider of B2B sales and marketing intelligence platform. LeadSift is based in Halifax, Nova Scotia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-03-20 Foundry

Needham, Massachusetts, United States

Foundry is a portfolio of editorial brands, awards, events, and marketing services that derives fully-consented data and uses it to power its media, demand generation, and martech solutions. Foundry is based in Needham, Massachusetts.

Sell -
Mergr

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