M&A Deal Summary

IdeaScale Acquires Betterific

On January 28, 2020, IdeaScale acquired internet software and services company Betterific

Acquisition Highlights
  • This is IdeaScale’s 3rd transaction in the Internet Software and Services sector.
  • This is IdeaScale’s 1st transaction in the United States.
  • This is IdeaScale’s 1st transaction in District of Columbia.

M&A Deal Summary
Date 2020-01-28
Target Betterific
Sector Internet Software and Services
Buyer(s) IdeaScale
Deal Type Add-on Acquisition

Target

Betterific

Washington, District of Columbia, United States
Betterific is a crowdsourced open innovation platform. Betterific crowdsources innovation, tapping into the power of 25,000 ideators and creative minds to help brands generate new product ideas and insights. Betterific was established in 2012 and is based in Washington, District of Columbia.

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Buyer(S) 1

Buyer

IdeaScale

San Francisco, California, United States
Category Company
Founded 2008
Sector Internet Software and Services
DESCRIPTION

IdeaScale Corp. offers a crowdsourcing platform for the collection of feedback and ideas.

DEAL STATS #
Overall 3 of 3
Sector (Internet Software and Services) 3 of 3
Type (Add-on Acquisition) 3 of 3
State (District of Columbia) 1 of 1
Country (United States) 1 of 1
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-02-10 InnovationManagement.se

Sweden

InnovationManagement.se is a provider of online learning platform to train and inspire companies and individuals to become successful innovators.

Buy -
Mergr

Product

Company

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