1. Home >
  2. M&A >
  3. Add-on Acquisition >
  4. United States >
  5. Illinois >
  6. ID5 Acquires TrueData

M&A Deal Summary

ID5 Acquires TrueData

On November 4, 2025, ID5 acquired internet software and services company TrueData

Acquisition Highlights
  • This is ID5’s 1st transaction in the Internet Software and Services sector.
  • This is ID5’s 1st transaction in the United States.
  • This is ID5’s 1st transaction in Illinois.

M&A Deal Summary
Date 2025-11-04
Target TrueData
Sector Internet Software and Services
Buyer(s) ID5
Deal Type Add-on Acquisition
Advisor(s) Progress Partners (Financial)

Target

TrueData

Chicago, Illinois, United States
TrueData provides identity and data solutions that connect offline and online consumer information for digital advertising, analytics, and marketing applications. The Company offers data onboarding, enrichment, and audience-building tools designed to enhance targeting, measurement, and privacy compliance. It partners with adtech and martech firms to deliver cross-device identity resolution and audience insights. TrueData is based in Chicago, Illinois.

Search 214,107 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

ID5

London, United Kingdom
Category Company
Founded 2017
Sector Internet Software and Services
DESCRIPTION

ID5 provides identity infrastructure for the digital advertising ecosystem, offering adaptive identity solutions that help publishers, advertisers and technology platforms recognise browsers and devices over time while adhering to privacy regulations. The Firm supports cross-channel and device addressability and measurement in a regulatory-aware environment. ID5 was founded in 2017 and is headquartered in London, England.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Illinois M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1
Mergr

Solution for

Product

Company

Legal