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  6. iCrossing Acquires Red Aril

M&A Deal Summary

iCrossing Acquires Red Aril

On December 8, 2011, iCrossing acquired information technology company Red Aril

Acquisition Highlights
  • This is iCrossing’s 1st transaction in the Information Technology sector.
  • This is iCrossing’s 2nd transaction in the United States.
  • This is iCrossing’s 1st transaction in New York.

M&A Deal Summary
Date 2011-12-08
Target Red Aril
Sector Information Technology
Buyer(s) iCrossing
Deal Type Add-on Acquisition

Target

Red Aril

New York, New York, United States
Red Aril is a data management and audience optimization platform (DMP) company that puts brands in charge of their audience data. Red Aril’s DMP helps brands reach high-value target audiences by using predictive modeling that integrates any type of data from any source. Utilizing these models, Red Aril enables brands to more effectively use data to drive revenue.

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Buyer(S) 1

Buyer

iCrossing

Scottsdale, Arizona, United States
Category Company
Founded 1998
Sector Marketing
DESCRIPTION

iCrossing,Inc. is a search engine marketing agency that builds strategics for Fortune 500 companies and manages visability across many search engines.

DEAL STATS #
Overall 2 of 2
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: New York M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2011 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-07-30 Proxicom

Reston, Virginia, United States

Proxicom, Inc. is an internationally recognized Internet consulting firm, delivering custom-tailored web applications, industry-specific solutions, and system integration services to Global 1000 organizations. Proxicom provides specialized technology development expertise across a number of select industry groups including: Automotive, Healthcare, Government and Financial Services. Founded in 1991 as a systems integrator, Proxicom has developed and built web solutions for such companies as ExxonMobil, Chevron, Dupont, Mazda North American Operations, GMAC and Toyota Motor Sales, among many others.

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