Add-on Acquisition • Apparel/Textiles

Iconix Brand Group Acquires Hardy Way

On May 4, 2009, Iconix Brand Group acquired apparel/textiles company Hardy Way

Acquisition Context
  • This is Iconix Brand Group’s 3rd transaction in the Apparel/Textiles sector.
  • This is Iconix Brand Group’s 3rd transaction in the United States.
  • This is Iconix Brand Group’s 1st transaction in California.

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M&A Deal Summary

Date May 4, 2009
Target Hardy Way
Sector Apparel/Textiles
Buyer(s) Iconix Brand Group
Deal Type Add-on Acquisition

Target Company

Hardy Way

Culver City, California, United States
Hardy Way LLC is a provider of clothing and accessories for men and women.
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Buyer Overview 1

Buyer

Iconix Brand Group

New York City, New York, United States

Category Company
Founded 1978
Sector Apparel/Textiles
Revenue 109M USD (2020)
DESCRIPTION

Iconix Brand Group is a brand management company and owner of a diversified portfolio of global consumer brands across women’s, men’s, entertainment, and home. The Company’s business strategy is to maximize the value of its brands primarily through strategic licenses and joint venture partnerships around the world, as well as to grow the portfolio of brands through strategic acquisitions. Iconix Brand Group was founded in 1978 and is based in New York City, New York.


Deal Context for Buyer #
Overall 3 of 8
Sector: Apparel/Textiles 3 of 6
Type: Add-on Acquisition 2 of 6
State: California 1 of 2
Country: United States 3 of 6
Year: 2009 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-11-15 Starter

United States

Founded in 1971, Starter pioneered the league licensed apparel business and is currently licensed to several manufacturer/wholesalers selling primarily to Wal-Mart in the United States, Canada and Mexico.

Buy $60M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-10-27 The Sharper Image

Walnut Creek, California, United States

The Sharper Image is best known for its original products offered across the lifestyle, gift, gadget, electronics, wellness, fitness and travel categories. Sharper Image products are sold through a variety of channels, including at department and specialty stores and direct to consumer through the Sharper Image catalog and e-commerce website. The Sharper Image was formed in 1977 and is based in Walnut Creek, California.

Buy $66M