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  5. iClick Interactive Asia Group Acquires Parllay China

M&A Deal Summary

iClick Interactive Asia Group Acquires Parllay China

On February 25, 2021, iClick Interactive Asia Group acquired marketing company Parllay China

Acquisition Highlights
  • This is iClick Interactive Asia Group’s 2nd transaction in the Marketing sector.
  • This is iClick Interactive Asia Group’s 3rd transaction in China.

M&A Deal Summary
Date 2021-02-25
Target Parllay China
Sector Marketing
Buyer(s) iClick Interactive Asia Group
Deal Type Add-on Acquisition

Target

Parllay China

Beijing, China
Parllay is a marketing technology company with a global vision. Established in 2013 by a team of former Microsoft executives, top–level data scientists, and product & marketing experts. Trusted by fortune 500 companies and top marketing agencies, Parllay has helped many global brands implement WeChat CRM and marketing automation to grow their business and increase conversion, such as FORD, Microsoft, MICHELIN, etc.

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Buyer(S) 1

Buyer

iClick Interactive Asia Group

Quarry Bay, China
Category Company
Founded 2009
Sector Marketing
Revenue 308M USD (2021)
DESCRIPTION

iClick Interactive Asia Group is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. Built on cutting-edge technologies, iClick’s proprietary platform possesses omni-channel marketing capabilities and fulfils various marketing objectives in a data-driven and automated manner, helping both international and domestic marketers reach their target audiences in China. iClick Interactive Asia Group was founded in 2009 and is based in Quarry Bay, China.

DEAL STATS #
Overall 4 of 5
Sector: Marketing M&A 2 of 2
Type: Add-on Acquisition M&A Deals 3 of 4
Country: China M&A 3 of 4
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-11 CMRS Digital Solutions

Kwun Tong, China

CMRS Digital Solutions Ltd. is a digital and social media communications consulting companies in Hong Kong. As a brand custodian group, CMRS provides a full suite of solutions which enable brand communication excellence in the digital space. Its key offerings include social media insight and monitoring, content management, visual content creation, KOL management, cross border digital marketing, strategic advertising placement, moderation and crisis management, social media marketing guidelines and workshops. CMRS Digital Solutions was founded in 2008 and is based in Kwun Tong, Hong Kong.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-14 Changyi

Shanghai, China

Changyi is an independent software vendor for Tencent's Smart Retail, and a service provider for Tencent Cloud, Tencent's Smart Retail, WeCom, WeChat Pay, Tencent Live and Mini Programs platforms. Changyi is based in Shanghai, China.

Buy CN¥6M
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