M&A Deal Summary

iCentris Acquires Solution X Global

On June 27, 2011, iCentris acquired marketing company Solution X Global from Ropart Asset Management

Acquisition Highlights
  • This is iCentris’ 1st transaction in the Marketing sector.
  • This is iCentris’ 1st transaction in the United States.
  • This is iCentris’ 1st transaction in Utah.

M&A Deal Summary

Date 2011-06-27
Target Solution X Global
Sector Marketing
Buyer(s) iCentris
Sellers(s) Ropart Asset Management
Deal Type Add-on Acquisition

Target

Solution X Global

Provo, Utah, United States
Solution X Global (SXG) is a leading technology developer for the direct sales industry (DSI). Its industry leading products and services include web-based marketing, training, and retention systems as well as industry-specific social networking systems for distributors. The company currently provides customized solutions to over 30 clients, including leading DSI companies such as Avon, Boresha, MonaVie, and Tupperware.

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Buyer(S) 1

Buyer

iCentris

Woods Cross, Utah, United States

Category Company
Founded 2000
Sector Software
DESCRIPTION

iCentris is a software provider for the direct selling industry. iCentris tools allow customers to achieve increased sales, higher recruiting and retention rates, improved overall customer satisfaction, and reduced operating costs. iCentris was founded in 2000 and is based in Woods Cross, Utah.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Utah M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2011 M&A 1 of 1

Seller(S) 1

SELLER

Ropart Asset Management

Greenwich, Connecticut, United States

Investor


Category Private Equity Firm
Founded 2001
Size Small
Type Sector Agnostic
DESCRIPTION

Ropart Asset Management (RAM) is a private equity firm that provides both debt and equity capital to small and middle market companies. RAM segments its investment activity between platform investments, mezzanine situations, and growth capital financings. For platform investments, RAM requires control and targets generally targets businesses with recurring revenue ($10 to $150 million) and clear opportunities for value-added change. The Firm generally looks to invest $3 to $15 million in businesses valued up to $100 million. Areas of interest include business services, industrial services, direct marketing, software/technology, consumer products, value-added distributions, infrastructure/logistics, human capital, hobbies/crafts, franchisors, financial services and healthcare services. Ropart Asset Management was founded in 2001 and is based in Greenwich, Connecticut.


DEAL STATS #
Overall 11 of 16
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 10 of 15
State: Utah M&A 1 of 1
Country: United States M&A 11 of 16
Year: 2011 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-05-26 OfficeWorksRX

Woodland Hills, California, United States

OfficeWorks, Inc. provides staffing services for the healthcare industry.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-12-05 MediaTrust

New York, New York, United States

MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. MediaTrust enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver clicks, leads and sales. In 2009, the Company was ranked 9th fastest growing U.S. Company by Inc. Magazine. Founded in 2004, MediaTrust is headquartered in New York City with offices in Los Angeles, Toronto and Santa Barbara.

Sell -