M&A Deal Summary

ICARO Media Group Acquires LiftMedia

On October 30, 2025, ICARO Media Group acquired marketing company LiftMedia

Acquisition Highlights
  • This is ICARO Media Group’s 1st transaction in the Marketing sector.
  • This is ICARO Media Group’s 1st transaction in Portugal.

M&A Deal Summary

Date 2025-10-30
Target LiftMedia
Sector Marketing
Buyer(s) ICARO Media Group
Deal Type Add-on Acquisition

Target

LiftMedia

Lisbon, Portugal
Liftmedia operates a digital out-of-home advertising network that delivers targeted content through screens installed in elevators and other high-traffic waiting areas. LiftMedia was founded in 2018 and is based in Lisbon, Portugal.

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Buyer(S) 1

Buyer

ICARO Media Group

New York , New York, United States

Category Company
Sector Media
DESCRIPTION

ICARO Media Group is a media technology company that empowers telcos, networks, and brands to monetize their audiences through integrated multiscreen experiences, OTT platforms, digital advertising, Out-Of-Home (OOH) media, and AI-driven engagement solutions. ICARO Media Group is based in New York, New York.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Portugal M&A 1 of 1
Year: 2025 M&A 1 of 1