M&A Deal Summary

iCandy Interactive Acquires Animoca Brands - 318 Casual Mobile Game

On November 15, 2017, iCandy Interactive acquired digital media company Animoca Brands - 318 Casual Mobile Game from Animoca Brands for 3M AUD

Acquisition Highlights
  • This is iCandy Interactive’s 1st transaction in the Digital Media sector.
  • This is iCandy Interactive’s 0th largest (disclosed) transaction.
  • This is iCandy Interactive’s 1st transaction in China.

M&A Deal Summary
Date 2017-11-15
Target Animoca Brands - 318 Casual Mobile Game
Sector Digital Media
Buyer(s) iCandy Interactive
Sellers(s) Animoca Brands
Deal Type Divestiture
Deal Value 3M AUD

Target

Animoca Brands - 318 Casual Mobile Game

Hong Kong, China
Animoca Brands Corp. Ltd. - 318 Casual Mobile Game consists of over 325 million new players from the portfolio of casual games.

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Buyer(S) 1

Buyer

iCandy Interactive

Melbourne, Australia
Category Company
Founded 2015
Sector Digital Media
Employees650
Revenue 26M AUD (2023)
DESCRIPTION

iCandy Interactive is a mobile game company. iCandy Interactive was founded in 2015 and is based in Melbourne, Australia.

DEAL STATS #
Overall 1 of 2
Sector (Digital Media) 1 of 2
Type (Divestiture) 1 of 1
Country (China) 1 of 1
Year (2017) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-05-22 Joyseed Gametribe

Indonesia

Joyseed Gametribe is an Indonesia-based mobile gaming development studio.

Buy -

Seller(S) 1

SELLER

Animoca Brands

Hong Kong, China
Category Company
Sector Software
DESCRIPTION

Animoca Brands Corp. Ltd. is a provider of games for smartphones.

DEAL STATS #
Overall 1 of 1
Sector (Digital Media) 1 of 1
Type (Divestiture) 1 of 1
Country (China) 1 of 1
Year (2017) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-04 TicBits

Turku, Finland

TicBits Ltd. is an independent mobile game developer and publisher. TicBits was formed in 2010 and is based in Turku, Finland.

Buy €2M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-08-27 Pixowl

San Francisco, California, United States

Pixowl, Inc. is an independent mobile game company. Pixowl provides games under the Pixowl, Greedy Grub, Doodle Grub, Safari Party, and The Sandbox brands. Pixowl, Inc. was founded in 2011 and is based in San Francisco, California.

Buy $5M
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