M&A Deal Summary

IAS Acquires Publica

On August 10, 2021, IAS acquired marketing company Publica for 220M USD

Acquisition Highlights
  • This is IAS’s 1st transaction in the Marketing sector.
  • This is IAS’s largest (disclosed) transaction.
  • This is IAS’s 4th transaction in the United States.
  • This is IAS’s 2nd transaction in California.

M&A Deal Summary
Date 2021-08-10
Target Publica
Sector Marketing
Buyer(s) IAS
Deal Type Add-on Acquisition
Deal Value 220M USD

Target

Publica

Palo Alto, California, United States
Publica is a Connected TV (CTV) ad platform and works with many of the world's biggest broadcasters, TV manufacturers, and OTT apps. Publica provides solutions for publishers to maximize their revenue across their CTV inventory through key solutions including a Unified Auction, Ad Pod Management, Audience Management, and Server-Side Ad Insertion (SSAI). Publica is based in Palo Alto, California

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Buyer(S) 1

Buyer

IAS

New York, New York, United States
Category Company
Founded 2009
Sector Software
Employees880
Revenue 474M USD (2023)
DESCRIPTION

IAS is a technology company specializing in measuring media quality to verify and optimize the placement of digital advertisements. IAS' capabilities include fraud detection, viewability assessment, brand safety assurance, and optimization services. IAS aims to help advertisers and publishers ensure that every digital ad impression is both effective and accurately analyzed for its impact on consumer actions. IAS was founded in 2009 and is based in New York City.

DEAL STATS #
Overall 6 of 6
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 6 of 6
State (California) 2 of 2
Country (United States) 4 of 4
Year (2021) 2 of 2
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-14 Amino Payments

Philadelphia, Pennsylvania, United States

Amino Payments, Inc. is a provider of programmatic advertising transparency. Amino empowers advertisers to spend more efficiently and effectively by enabling transparency in online advertising and eliminating fraud, waste, and abuse through supply path optimization. Amino Payments was founded in 2017 and is based in Philadelphia, Pennsylvania.

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